Expanding Horizons: Evergreen Digital Media Corp Enters Outdoor Advertising Market
In a significant move that signifies its commitment to innovation and growth,
Evergreen Digital Media Corp (EDM), renowned for its rapid ascension in the indoor digital out-of-home (DOOH) media sector, has officially announced its latest strategic investment in
Tier One, LLC. This Florida and Alabama-based outdoor billboard operator boasts a substantial inventory of digital screens, making it a key player in the outdoor advertising landscape.
EDM, which operates in over 6,500 retail locations across the United States, has consistently focused on leveraging contemporary digital advertising solutions. By investing in Tier One, EDM is strategically positioning itself to bridge the gap between indoor and outdoor digital advertising markets. This partnership not only enhances EDM's portfolio but also opens avenues for collaboration among local billboard operators, enabling them to access necessary growth capital while tapping into EDM’s 15 years of expertise in content management and advertising.
According to
Don Winfrey, CEO of Evergreen Digital Media Corp, this investment empowers local billboard operators to expand their outreach at a fraction of the typical expense associated with outdoor digital screens. It provides a unique entry point for local advertisers eager to explore place-based digital advertising without the overwhelming financial burden often associated with such endeavors. Additionally, the project presents billboard companies with the chance to elevate their revenue by increasing their digital inventory.
Success Story Behind the Partnership
Winfrey highlights the proven potential of this combined approach, pointing to
Jesse London, President of Tier One, who has successfully integrated 125 indoor screens into his existing outdoor network. This strategy has not only driven incremental revenue but has also offered advertisers enhanced accessibility and reach across diverse platforms. Winfrey expressed confidence that London’s successful integration could serve as a blueprint for other outdoor advertising providers nationwide.
This partnership is not an isolated instance. The investment in Tier One marks EDM’s third strategic transaction within just eight months, demonstrating the company's aggressive roadmap to redefine the landscape of digital advertising. Earlier investments include notable collaborations with
Retail Visions, Inc. in October 2025 and
DigiPointMedia, LLC in April 2026—both aimed at broadening EDM’s expansive network of indoor digital billboards. These ventures reflect EDM’s mission to inspire localized innovation within the advertising industry and support partners as they navigate evolving market conditions.
EDM's Vision and Strategy
Evergreen Digital Media Corp aims to solidify its position as a leader in the DOOH sector by applying its proven service model to diverse hardware verticals. Through these strategic investments, EDM is not only enhancing its operational capacity but also fostering a new era of localized advertising innovation, which is essential in today’s dynamic marketplace.
As the outdoor advertising industry continues to evolve with digital innovations, the intersection between indoor and outdoor advertising is becoming increasingly significant. With EDM at the forefront of this transformation, the company is well-positioned to lead and redefine digital advertising experiences for brands and consumers alike. This strategic investment in Tier One is a testament to EDM’s long-term vision and commitment towards creating sustainable growth and fostering significant partnerships within the advertising ecosystem.
The ongoing improvements and expansions within the digital advertising space are crucial for increasing market share and driving company growth, and this latest investment by EDM illustrates their proactive approach in navigating these new opportunities. With a steadfast focus on collaboration, innovation, and growth, Evergreen Digital Media Corp is set to revolutionize how brands engage with their audiences across both indoor and outdoor digital platforms.
For more information about Evergreen Digital Media Corp and its various initiatives, please visit
NTV360 and
N-Compass.