#United States #Indianapolis #Healthy Snacks #Catalina Snacks #Catalina Crunch

Catalina Snacks® Launches National Campaign

Catalina Snacks®, a prominent name in the better-for-you snacks industry, is embarking on a new journey with their first-ever national advertising initiative titled 'The Bright Side of Better™'. This impactful campaign is designed to illuminate snack aisles and introduce consumers to a redefined approach to healthy snacking.

A New Era of Snacking

The campaign signals a critical evolution for Catalina Snacks, combining eye-catching visuals and engaging storytelling to communicate a fundamental message: opting for nutritious snacks doesn't necessitate sacrificing flavor or pleasure. With a roster of high-quality ingredients and uncompromised taste, the brand encourages consumers to elevate their snacking expectations.

Sam Martin, the Chief Revenue and Marketing Officer at Catalina Snacks, expressed excitement regarding the campaign's launch, stating, "Catalina Snacks is experiencing tremendous growth as we disrupt conventional cereal and snacking categories. Our products have significantly lower sugar content and higher protein levels, aligning with consumer preferences. This reinforces our belief in the positive nutrition of our brand and highlights the joy of healthy snacking."

Product Highlights

Central to this campaign are two groundbreaking offerings: Catalina Crunch Cereal and Catalina Crunch Snack Mix.

• - Catalina Crunch Cereal: Packed with 11 grams of protein, it contains 0 grams of sugar, providing guilt-free nutrition that isn't just healthy but also delicious.
• - Catalina Crunch Snack Mix: With 10 grams of protein and a good source of fiber in every serving, this snack delivers a crunchy satisfaction that leaves consumers craving more.

Doug Behrens, CEO of Catalina Snacks, pointed out the campaign's potential, stating, "With our national distribution expanding rapidly, this is a great chance to share our product offerings with more consumers. Our team has worked diligently over the past 18 months on improving taste and enhancing packaging. Utilizing national media platforms allows broad awareness, helping many people discover that healthier snack choices can be incredibly enjoyable."

Where to Find the Campaign

The exciting advertising initiative is set to run across various media platforms, including national connected TV, streaming video, YouTube, Meta, and TikTok. Following Catalina’s impressive growth, which includes expansion into over 28,000 retail locations across the country, the campaign comes on the heels of significant milestones. Notably, the cinnamon toast flavor has emerged as the top protein cereal on the market.

In 2024, Catalina Crunch successfully removed 2.4 million pounds of sugar from consumers' diets, demonstrating a commitment to health. Already in 2025, an additional one million pounds of sugar have been eliminated.

Furthermore, the campaign is a continuation of Catalina Crunch's bold rebranding effort, which introduced a new aesthetic and refined recipes, reaffirming its mission to provide irresistible snacks that prioritize health without compromise.

The campaign will be active from May to October 2025, with fans and newcomers encouraged to explore the brand’s offerings at catalinacrunch.com, Amazon, or major retailers such as Walmart, Costco, Whole Foods, Target, Sprouts, and Kroger.

About Catalina Snacks

Founded in 2018 by Krishna Kaliannan, who is a type 1 diabetic, Catalina Snacks is a rapidly growing company committed to producing nutritious products that do not compromise on flavor. Their mission is to provide accessible and convenient healthier options that cater to a diverse range of lifestyles and occasions. Today, Catalina Crunch features an extensive lineup of healthy snacks, including cereals, cookies, and snack mixes that are low in sugar yet packed with beneficial nutrients like protein and fiber.