#USA #California #period care #Coachella #Always Pocket

Always Pocket Flexfoam: Elevating Period Care at Coachella 2025

As the excitement builds for the 2025 Coachella Valley Music and Arts Festival, Always has announced an innovative new addition to the festival experience: Always Pocket Flexfoam. This product represents the first-ever festival-approved period care solution designed specifically for attendees on the go. With an estimated 25% of Coachella participants likely to be menstruating during the event, the launch of Always Pocket Flexfoam couldn’t come at a better time!

A Game-Changer for Festival Attendees

For many women and menstruators, attending a music festival can present unique challenges, particularly during their menstrual cycle. Recognizing this, Always has created a product that is not only portable but also offers full-sized protection in a compact design. The Always Pocket Flexfoam is lauded for providing zero leak, zero feel, and zero bunching, ensuring users can move, dance, and enjoy the festival without worrying about their period.

Moreover, Balaka Niyazee, the Senior Vice President of Feminine Care at Procter & Gamble, expressed the brand's commitment to empowering girls and women through innovation. The collaboration with Coachella demonstrates a forward-thinking approach in addressing period care, allowing attendees to focus on enjoying the festival rather than their personal care needs.

On-Site Activation: House of Flow

To celebrate this landmark launch, Always and Tampax are collaborating to create an interactive on-site activation named House of Flow. During both weekends of Coachella, from April 11-13 and April 18-20, festival-goers will have the opportunity to access Always Pocket Flexfoam and Tampax Compact products. This installation will provide attendees with a safe space to receive free samples and engage directly with brand representatives who can answer questions and share information about menstrual health.

The House of Flow will also be stocked with Always Pocket Flexfoam products in bathrooms around the festival, ensuring that menstrual care is both discreetly available and easily accessible, thereby minimizing anxiety around menstrual management during the event.

Stylish and Functional

The design of Always Pocket Flexfoam is a testament to aesthetic consideration alongside functionality. The innovative product comes in a tiny, resealable pouch that can easily fit into any pocket or purse, making it a perfect partner for the vibrant, dynamic atmosphere of Coachella. With its premium Flexfoam technology, users can expect comfortable wear without sacrificing protection, a crucial aspect for individuals immersed in an active festival environment.

Committed to Confidence

For over four decades, Always has championed girls' confidence, facilitating a conversation around menstrual health that destigmatizes periods and empowers those who menstruate. With its newest offering, Always Pocket Flexfoam looks to elevate that mission to new heights. As Coachella embraces this innovation, the brand aims to revolutionize period care for active women everywhere, ensuring they feel safe and protected while fully participating in life’s adventures.

As the countdown to Coachella 2025 continues, it’s clear that Always Pocket Flexfoam will be a significant aspect of ensuring every attendee can enjoy their experience, no matter the time of the month. The festival’s commitment to inclusivity and wellbeing, combined with Always’s mission to provide innovative menstrual solutions, sets a new standard for how we approach period care in social settings.

For more information, visit Always.com.