Firehouse Subs® Embarks on Major Expansion Plan in Brazil with Over 500 New Restaurants

Firehouse Subs® Plans Bold Expansion into Brazil

Firehouse Subs®, the beloved American sandwich chain, is embarking on an exciting journey into Brazil, aiming to expand its footprint by launching over 500 restaurants within the next ten years. Scheduled to open its first location in 2025, this ambitious move marks the brand's debut in South America.

A Legacy of Flavor and Service

Founded in Jacksonville, Florida, in 1994 by two former firefighter brothers, Firehouse Subs has gained notoriety for its premium sandwiches. The distinct cooking process of steaming meats and cheeses allows for a burst of juicy flavors that sets it apart from competitors. Customers can expect generous portions and a welcoming atmosphere, emphasizing the brand's commitment to serving the community.

Firehouse Subs has consistently received high accolades in consumer surveys, establishing its reputation for food quality in the Quick Service Restaurant (QSR) sector.

Strategic Partnership for Expansion

The outreach into Brazil is supported by Restaurant Brands International (RBI), the parent company of Firehouse Subs, which is one of the world's leading QSR companies. Collaborating with Iuri Miranda, a prominent industry expert and former CEO of Zamp S.A., the master franchisee of Burger King® and Popeyes® in Brazil, Firehouse aims to tap into the burgeoning sandwich market across the nation. Miranda will assume the role of Chief Executive Officer for Firehouse Subs Brazil, leading the charge in this exciting new venture.

Thiago Santelmo, President of RBI International, expressed enthusiasm for entering the Brazilian market, highlighting its significance in the expanding sandwich category. He stated, "I believe Firehouse Subs has an exciting runway for growth, and we have set ambitious expansion plans around the world."

Creating Jobs and Community Impact

The expansion project is not just about opening new restaurants; it’s expected to create thousands of jobs and provide a boost to the local economy over the next decade. As Firehouse Subs introduces its unique offerings, including signature items like the Hook and Ladder™, Firehouse Italian™, and Firehouse Beef Cheddar Brisket™, guests can anticipate an enriched dining experience both in-store and through digital platforms.

Miranda emphasized the opportunity this venture presents, stating, "We are thrilled to bring Firehouse Subs to Brazilian guests. Flavor is our mission."

A Stronger Global Presence

With over 1,300 locations established across the U.S., Canada, and Puerto Rico, Firehouse Subs has begun to successfully expand internationally. The brand opened its first location outside North America in Switzerland in 2023, followed by entries in Mexico, the UAE, and Albania.

The strategic focus on Brazil is indicative of RBI's larger goal of growing its portfolio of iconic quick service brands, which also includes BURGER KING®, TIM HORTONS®, and POPEYES®. With a vision firmly set on the future, the company aims to enhance its global presence while delivering flavorful experiences to customers worldwide.

In conclusion, Firehouse Subs is not just looking to open new doors in Brazil but is also committed to providing heartfelt service while impacting local communities positively. As they embark on this exciting chapter, Firehouse Subs showcases a perfect blend of flavor, heritage, and community-driven initiatives that will undoubtedly inspire loyal customers in Brazil and beyond.

Conclusion

As the first restaurant opens its doors in 2025, all eyes will be on Firehouse Subs to see how they adapt and flourish within the vibrant Brazilian market. This monumental expansion represents a significant step for the brand, promising to reshape the dining landscape with their unique offerings and commitment to public safety through the Firehouse Subs Public Safety Foundation®.