HIKE's Role in the Tokyo Game Show 2026
HIKE, based in Shinjuku, Tokyo, has been entrusted with the complete booth construction for Nakanishi Manufacturing at the highly anticipated Tokyo Game Show 2026. This marks Nakanishi Manufacturing's debut at this iconic event. The booth's design draws inspiration from the in-game castle and town featured in their smartphone simulation game titled 'School Lunch Master!'.
Booth Responsibilities
HIKE’s involvement covers a comprehensive range of services, including:
- - Concept development
- - Booth design
- - Construction
- - Decoration
- - Procurement of fixtures
During the event, visitors can expect a showcase of the significantly updated version of 'School Lunch Master!', along with the premiere of an all-new alternate reality game (ARG). Attendees will also have the opportunity to try out gameplay at various stations set up at the booth.
About Nakanishi Manufacturing's Participation
The details regarding Nakanishi Manufacturing’s participation are as follows:
- - Event Name: Tokyo Game Show 2026
- - Organized by: Computer Entertainment Supplier's Association (CESA)
- - Co-organizers: Nikkei BP Corporation, Sony Music Solutions
- - Venue: Makuhari Messe, Mihama-ku, Chiba City, Chiba
- - Booth Number: 08-C02
- - Event Dates: September 17 (Thursday) - September 21 (Monday), 2026
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Business Days: September 17 & 18, 10:00 AM - 5:00 PM
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Public Days: September 19 & 20, 9:30 AM - 5:00 PM, September 21, 9:30 AM - 4:00 PM
Insights on 'School Lunch Master!'
The game takes place in an alternate world where players engage in the serious task of managing a school lunch center. It allows gamers to learn about the roles of kitchen equipment and layout design based on hygiene standards through an engaging gameplay experience.
- - Compatible OS: iOS / Android
- - Genre: Alternate World School Lunch Management Simulation
- - Price: Completely free to play
- - Copyright: © NAKANISHI MFG. CO., LTD.
To download the game, users can visit the:
Please note that the game content models only a portion of actual business operations and is not meant to guarantee or describe real job content, assignments, or duties. The game serves merely as an introductory tool for understanding work in this area.
Contact HIKE
For inquiries regarding HIKE, the company specializes in various fields including anime, games, live entertainment, merchandise licensing, and creative production. HIKE has a rich background in supporting numerous projects in the anime and gaming domain. Their IPX (IP Experience) division comprises a dedicated team specializing in event business experience. If you are considering planning an event or experiential content related to your IP, feel free to reach out. The IPX team is ready to offer tailored experiences to enhance your IP's allure.
For further inquiries, contact us at:
[email protected]
About HIKE Co., Ltd.
- - Company Name: HIKE Co., Ltd.
- - Location: 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-0023
- - Established: March 14, 2018
- - Representative: Masataka Mikami, CEO
- - Business Areas: Animation, Live Entertainment, Merchandising, Rights Management, Game Development, Content Marketing & Promotion, Creative Production (2D/3D Animation, Design, Book & Manga Editing, Video Production, Graphic Design, Live Events Planning, Web Production), AX/DX Solutions, Global HR
- - Official Website: HIKE
For any publication of these details or including images, please ensure to use the copyright acknowledgment as follows:
©HIKE Inc.
© NAKANISHI MFG. CO., LTD.