#United States #COLTON #Latino Community #Vallarta Supermarkets #Colton Store

Vallarta Supermarkets Expands to Colton with New Location

Vallarta Supermarkets, a leading Latino-owned grocery chain in California, recently announced the grand opening of its 60th store in Colton, California. This new location, situated at 1250 Washington St, Colton, CA 92324, represents a significant milestone as Vallarta marks over 40 years of service in the community. With the store's grand opening ceremony scheduled for June 4, 2025, at 8:15 AM, the company is excited to enhance the shopping experience for local residents.

As a part of Vallarta's commitment to the diverse tastes of Latin America, the new Colton store spans 43,931 square feet and is designed to reflect both modern innovation and cultural heritage. The interior aims to provide customers with an inviting environment, seamlessly combining contemporary aesthetics with traditional elements that honor Latino culture. Vallarta’s Director of Marketing, Lizette Gomez, expressed pride in this new chapter, highlighting the company’s dedication to offering not just food, but a taste of home to every family.

What to Expect from the New Store

The Colton location will feature an extensive range of signature departments that have made Vallarta a beloved grocery destination:

• - Fresh Produce: Vallarta prides itself on offering the freshest organic and ethically sourced fruits and vegetables. This department includes seasonal Latino favorites and exotic items from around the world.
• - Carniceria: Known as the heart of Vallarta supermarkets, this meat department is famous for its premium cuts, including the Home of the Original Carne Asada™ and marinated Ranchera flank steaks.
• - Guacamole Station: Customers can customize their guacamole with fresh ingredients, made to order with the finest Hass avocados.
• - Sushi Station: The store features handcrafted sushi rolls made daily, ensuring freshness at every bite.
• - Juice Bar: The vibrant juice bar serves refreshing aguas frescas, fresh-pressed juices, and wellness shots, offering a healthy way to quench your thirst.
• - La Fruteria: Customers can choose their favorite fruits to create personalized fruit bowls, enhanced with traditional toppings like Tajin and lime juice.
• - Cremería: This deli-like department offers a variety of authentic cheeses and cremas, essential for elevating any dish.
• - Panaderia: Freshly baked goods, from traditional artisan breads to signature sweets, attract customers each day.
• - Tortilleria: Vallarta’s in-house production of corn and flour tortillas ensures customers enjoy only the best and most authentic options.
• - La Cocina: This ready-to-eat food section provides hearty traditional meals for breakfast, lunch, and dinner, ideal for those on the go.
• - Dulcería: A sweets paradise offering traditional cand sweets and party supplies for celebrations.
• - Florería: A flower shop that provides a variety of fresh arrangements to brighten any occasion.

Community Commitment

To show appreciation for Colton, Vallarta Supermarkets has pledged to donate $7,500 to local charities and schools during the grand opening festivities. The first 300 customers will also receive reusable grocery bags filled with high-quality groceries, further enhancing the sense of community support and engagement.

Vallarta Supermarkets continues to expand its footprint across California, with over 59 stores currently active. Known for its cultural relevance and commitment to quality, Vallarta is not just a supermarket; it’s a cornerstone of the Hispanic community that brings families together through food and tradition.

With convenient delivery options through major platforms like DoorDash, Uber Eats, and Instacart, Vallarta Supermarkets makes it easier for customers to enjoy their favorite products from the comfort of their homes. The grand opening in Colton is not just about opening a new store but is a celebration of community, tradition, and culture that Vallarta cherishes in every aspect of its business.

For more information about Vallarta Supermarkets and details about the Colton store, visit vallartasupermarkets.com or follow them on Instagram at @vallarta.supermarkets.