Jo Malone London Welcomes India Amarteifio as New Global Ambassador for Scent Layering

Jo Malone London, the renowned British fragrance brand known for its elegant scents, is excited to announce the debut of actress India Amarteifio as the face of its latest campaign, Scent Layering. The appointment reflects the brand’s commitment to self-expression and creativity, values deeply embodied by Amarteifio herself.

A Rising Star: Who is India Amarteifio?

India Amarteifio has quickly made a name for herself in the entertainment industry, particularly after her standout performance as a young Queen Charlotte in the Netflix prequel series, Queen Charlotte: A Bridgerton Story. This rising star has captivated audiences with her charm and talent, making her a fitting representative for Jo Malone London’s emphasis on individuality.

In a recent statement, Amarteifio expressed her excitement about the partnership, stating, "I'm so excited to be partnering with Jo Malone London. It feels incredibly special for me. As an actor, I'm always exploring ways to express character and emotion, and I've found that fragrance can be just as powerful in telling a story. The Scent Layering campaign is all about expressing yourself—and that's something I really connect with."

Scent Layering: A Personal Journey

The Scent Layering campaign encourages customers to embrace their individuality by mixing different fragrances to create a scent that reflects their personality. According to Céline Roux, Global Head of Fragrance at Jo Malone London, each cologne is specifically designed to be layered with others to create a unique olfactory experience. "The way we create always takes Scent Layering into consideration. Right from the start, we aim for compatibility with our other scents," she explained.

This innovative approach invites fragrance enthusiasts to explore various combinations, such as adding a twist of citrus from Grapefruit for an uplifting experience or a touch of warmth from Peony and Blush Suede for cozy nights. Amarteifio engages with these unique combinations, showcasing how each one can invoke different moods and feelings.

"Scent Layering is so playful and personal and gives you the freedom to experiment and create something that's entirely your own. I love how I can combine Jo Malone London fragrances; it's fun, expressive, and endlessly personal. This collaboration feels like a natural fit for me," Amarteifio shared.

Experience Scent Layering

The Scent Layering campaign is not merely a promotional effort; it is a celebration of individuality and creativity in fragrance. Jo Malone London encourages both loyal fans and newcomers to explore their products, whether online or in-store, and to engage with the brand on social media platforms like TikTok, Instagram, and YouTube. Customers can use hashtags like #UniquelyYou to share their personal scent stories and combinations, fostering a community of fragrance lovers who appreciate the art of self-expression.

Jo Malone London, established in 1994, is celebrated for its commitment to creating extraordinary fragrances and delivering an indulgent sensory experience. After its acquisition by The Estée Lauder Companies Inc. in 1999, the brand has become a global icon in the fragrance industry, recognized for its unexpected combinations and distinctly British allure.

Discover more about Jo Malone London’s Scent Layering campaign and how you can craft your personal scent story starting today!