#Japan #Tokyo #FamilyMart #Afternoon Tea #Tea Sweets

Afternoon Tea Fair Brings Unique Flavor Combinations

The renowned tea brand Afternoon Tea, operated by Ivy Company, has announced an exciting collaboration with FamilyMart, launching an Afternoon Tea Fair on June 16, 2026, at almost 16,400 stores nationwide. This event showcases a remarkable selection of 28 products, including 12 innovative new offerings designed to elevate the tea experience for all enthusiasts.

Celebrating a Long-Standing Partnership

Since their partnership commenced in 2019, Afternoon Tea and FamilyMart have continually provided a delightful range of products, evolving from baked goods to a broader selection that now includes beverages. A notable success in this collaboration has been the bottled tea beverages, which have sold over 400 million units as of April 2026, proving to be a staple favorite among customers.

This Year’s Highlights: A Widened Palette of Choices

2026 marks the largest collective effort between these two brands, with a grand total surpassing last year's 25 products. For the first time, customers will also find alcoholic beverages, including the Chardonnay Tea Sour, breaking new ground within the collaboration. The event promises a delightful array of treats that celebrate the aromatic essence of tea, available in various forms, from pastries to refreshing sodas.

New Additions to Look Forward To

Each item in the collection offers a unique take on classic flavors, enticing customers with their distinct aromas and textures:

• - Milk Tea Pudding: A smooth and creamy treat infused with the delicate scent of black tea. Priced at ¥238, this dessert is anticipated to be a highlight.
• - Earl Grey Cream Puff: A crunchy and crispy pastry filled with both tea-infused cream and whipped cream, priced at ¥248.
• - Earl Grey Sandwich: A snack that bursts with the flavor of tea in a crisp shell, priced at ¥298.
• - Earl Grey Canelé: This fluffy French treat features an intense tea aroma and is priced at ¥275.

Baked goods also take center stage, featuring a variety of Earl Grey-flavored goodies:

• - Financier: A buttery delight infused with Earl Grey, retailing at ¥198.
• - Baumkuchen: A moist cake enriched with the distinctive tea flavor, priced at ¥195.
• - Cookies and Cakes: Additional options such as cookies made with apple and orange enhance the flavor spectrum.

In addition to delightful treats, the fair features refreshing drinks, including:

• - Tea Soda: The apple-flavored tea soda priced at ¥140 showcases the vibrant essence of its fruity flavor.
• - Ice Cream: A unique combination of orange and Earl Grey-flavored ice cream at ¥225 rounds out the dessert offerings.

Expanding Horizons with Alcoholic Beverages

This year's fair will introduce its first alcoholic option: Chardonnay Tea Sour. This inviting drink is sure to become a favorite for those looking to indulge in unique alcoholic flavors, priced at ¥177, and boasts a gentle 3% alcohol content.

Quality and Craftsmanship in Every Sip and Bite

The development team from FamilyMart expressed excitement over the extensive range provided in the fair, which reflects the depth of tea crafting. With flavors like Assam, Ceylon, and various flavored teas, there’s a perfect pairing for every taste. All creations are limited in quantity, ensuring a unique experience for all attendees.

The collaboration between Afternoon Tea and FamilyMart seeks not just to provide delicious products but also aims to create memorable moments for customers, cementing tea’s role as an essential part of the culinary landscape in Japan.

For more details about the fair and to see the complete product lineup, visit FamilyMart’s official website. Don’t miss out on this delicious opportunity, as many items may vary by location, and availability is limited.

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About FamilyMart

• - FamilyMart, established to be a vital part of the community, operates around 16,400 stores across Japan, providing customers with a blend of convenience and quality.

About Ivy Company

• - Operating under the ethos “Hope is Delicious!”, Ivy Company brings a rich assortment of brands, from Afternoon Tea TEAROOM to KIHACHI and the iconic Shake Shack, all aimed at enhancing life’s delicious moments.