AITO Redefines Luxury in Smart Vehicles at IAA MOBILITY 2025

Setting the Stage for the New Luxury

At the IAA MOBILITY 2025 event in Munich, AITO, the premium electric vehicle brand under the SERES Group, showcased its latest offerings, aiming to redefine luxury in the modern era characterized by intelligent technology. The introduction of the AITO 9, AITO 7, and AITO 5 models specifically designed for the Middle Eastern market marks a pivotal moment in AITO's global expansion strategy, reflecting its commitment to the concept of 'new luxury' within the realm of smart mobility.

Global Launches that Connect Cultures

AITO's global models, making their debut at IAA MOBILITY 2025, are crafted for diverse markets while ensuring a shared vision of luxury that transcends geographic boundaries. The brand aims to resonate with local customers by incorporating region-specific features that enhance the driving experience. The vehicles come equipped with a high-tech cockpit that supports three languages: Chinese, English, and Arabic, ensuring that the features can be both understood and appreciated by a broad audience.

A Glocal Approach to Automotive Innovation

Leon He, President of SERES AUTO, emphasized AITO’s determination to become a truly glocal brand. By engaging with local markets and understanding their unique needs, AITO aims to establish strong connections with its clientele. This strategy is underpinned by robust technological advancements and a proven track record in China, where the AITO brand has seen extensive success since its inception in December 2021. With over 770,000 units sold, the AITO 9 alone became a bestseller in the luxury segment, further solidifying the brand's reputation.

Tailored Features for Middle Eastern Drivers

The new AITO models for the Middle East include enhancements that cater specifically to the needs of drivers in the region. The vehicles have undergone rigorous testing in extreme conditions, such as desert environments, ensuring they meet the demands of local driving conditions. Additionally, they will also feature improved hardware performance, tailored for the Middle East's unique climatic challenges.

Unveiling Cutting-Edge Technology

AITO's commitment to innovation is also on display through its fifth-generation super range extender technology from SERES. This new system offers high power and efficiency with a compact, lightweight design, ensuring a quiet and smooth driving experience. The platform, known as AITO MF, emerges as the first in the industry that supports multiple energy supply modes, including super range electric vehicles, battery electric vehicles, and ultra-hybrids.

Expanding Through Strategic Partnerships

As part of its global expansion, AITO will also establish a subsidiary in the United Arab Emirates (UAE), setting the groundwork for a comprehensive model lineup that meets local market demands. This initiative includes developing a localized supply chain powered by a central warehouse in Dubai, ensuring efficient weekly delivery times and responsive after-sales services for spare parts.

By integrating deeply with local cultures and preferences, AITO is set to become a genuinely glocal entity, maintaining its brand identity while adapting to specific markets.

Experience the New Luxury

Attendees at IAA MOBILITY 2025 can witness AITO's vision of 'new luxury' in smart mobility at stand D40 in hall B3 from September 8 to 12, 2025. The event offers a glimpse not only into AITO's innovative vehicles but also into its philosophy that marries technology with luxury and user-centric design.

In a rapidly evolving automotive landscape, AITO stands at the forefront, ready to deliver vehicles that not only meet but exceed customer expectations, leading the charge for future smart mobility solutions.