TUMI Marks 50 Years of Excellence with a New Inspirational Campaign

TUMI's Golden Anniversary Campaign

In a grand celebration of milestone achievements, the international travel and lifestyle brand, TUMI, unveils its 50th anniversary campaign titled "Made for You Since 1975." This remarkable initiative reflects the brand's unwavering dedication to enhancing the travel experience for its patrons, showcasing their iconic products and the compelling stories behind them.

For the past five decades, TUMI has taken pride in designing functional and stylish products that resonate with their customers' journeys. The latest campaign, photographed by the esteemed Christopher Anderson and directed by Nim Kyong Ran, aims to capture the essence of TUMI's relationship with its users. With attention to detail, it illustrates how TUMI items accompany their owners, seamlessly transitioning through diverse lifestyles.

Set against the stunning backdrop of Lisbon, Portugal, the promotional film spotlights a diverse range of characters interacting with TUMI's hallmark collections, like the Alpha, Voyageur, and 19 Degree lines. These collections have been instrumental in establishing TUMI as a leader in travel accessories, renowned for marrying timeless design with practicality.

"As we celebrate our golden anniversary, our goal is to honor the core collections that have shaped our brand's identity," said Victor Sanz, TUMI’s Creative Director. He emphasized the importance of celebrating customer values such as functionality, style, and durability that have remained constant over the years.

The campaign highlights TUMI's best-selling products, including the versatile Alpha International Dual Access Carry-On and the chic Voyageur Celina Backpack. The Alpha Dual Access Carry-On is designed with the frequent traveler in mind, providing efficient organization and effortless access, while the Voyageur Celina Backpack combines sleek aesthetics with easy practicality, perfect for any occasion.

With a robust network of over 300 retail locations in prime metropolitan and travel areas across the globe, TUMI continues to extend its influence, catering to an ever-growing community of adventurers and lifestyle enthusiasts alike. Andrew Dawson, TUMI’s President, remarked, "For fifty years, our focus has been on understanding our customers and delivering products that enhance their travel experience. Whether it's a spontaneous city getaway or a long-haul flight, we aspire to perfect every journey."

The year ahead promises more exciting developments as TUMI will actively engage in diverse campaigns adorned with global ambassadors and friends of the brand, further emphasizing their commitment to innovation.

Since its inception in 1975, TUMI has championed the creation of upscale, travel-oriented essentials that not only serve functional aspects but also elevate the overall travel experience. The TUMI brand encapsulates a harmonious blend of functionality and style, striving to empower every journey.

In a world where travel continues to evolve, TUMI stands as a steadfast partner to anyone in pursuit of their passion, ensuring every journey is not just traveled but celebrated. For more insights into TUMI’s offerings, visit TUMI.com.