Optable Secures $20 Million Funding to Expand Growth in the U.S. Market

Optable Secures Critical Funding for Growth

Optable, a key player in data management and identity solutions for the advertising sector, has announced a significant funding achievement, closing a $20 million Series A Acceleration Round. This latest investment was spearheaded by TELUS Global Ventures, alongside substantial reinvestments from notable partners including Hearst Ventures, Brightspark Ventures, and Deloitte Ventures, among others. This funding comes at a pivotal time for Optable, as demand for privacy-oriented data solutions continues to surge across the media landscape.

Meeting Industry Needs

Recently, Optable has been solidifying its position by powering a variety of data monetization solutions tailored for prominent publishers and media entities such as Raptive and The Globe and Mail. The platform provides vital identity management and clean room capabilities, enabling media companies to effectively harness and utilize their audience data without compromising on privacy standards.

As Yves Poiré, co-founder and CEO of Optable, pointed out, 2024 served as a landmark year for the company, highlighting how essential privacy-first technologies have become for publishing success. “The challenges publishers face are unprecedented. Our mission is to provide them with the tools necessary to navigate these changes seamlessly,” Poiré emphasized.

Investment for Future Enhancements

The capital raised through this funding round is earmarked for enhancing the tools and services Optable offers to its clients. Poiré stated, “With this new funding, we aim to deepen our focus on collaborative work with innovative publishers and platforms. Our goal is to make data actionable and impactful, which is vital for all entities across the ecosystem.”

Terry Doyle, Managing Partner at TELUS Global Ventures, expressed confidence in Optable’s trajectory. “Optable has exhibited a remarkable capability to address current challenges faced by publishers and prepare for future demands. Leading this investment round showcases our commitment to supporting innovative solutions in the advertising space.”

The Path Ahead for Optable

As Optable's operations expand in 2025, the company intends to continue its collaboration with forward-thinking media companies, ensuring they can adapt and leverage their data in an impactful manner. The versatility of Optable’s platform—designed to build identity graphs quickly and effectively—will be crucial in helping its partners maximize revenue opportunities while maintaining compliance with stringent privacy regulations.

The overall market sentiment continues to favor businesses like Optable, which prioritize not just data monetization but also responsibility and transparency in data utilization. Their robust solutions have already earned significant trust within the market, making them a valuable ally for media organizations aiming to thrive in this constantly evolving landscape.

For further information about Optable and its offerings, please visit optable.co.