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EY Japan’s New Guide on Social Issue-Based Business Creation

In an era where competition is fierce and customer needs are increasingly diverse, creating new revenue streams is becoming crucial across all industries. Companies acknowledging the importance of generating profit while contributing positively to society are on the rise. To address this, EY Strategy and Consulting Co. (EYSC), based in Chiyoda, Tokyo, is set to release a new book titled Creating New Opportunities from Social Issues: Achieving Success in Three Steps on April 21, 2025, published by Shoei-sha.

This book underscores that while seizing social issues as business opportunities offers great promise, numerous obstacles must be navigated. It offers consultants’ insights from various sectors—telecommunications, manufacturing, finance, and IT—on how to select themes and monetize ideas. The book presents a stepwise framework focusing on three critical steps: discovering opportunities, conceptualization, and realization, supported by nine key considerations to ensure success in businesses aimed at solving societal challenges.

Insights from the Authors

According to Kengo Iwaizumi, a partner at EYSC Parthenon and one of the authors, “The theme of the book is Creating New Business through Social Issues, but it also helps readers understand the root causes of social issues and the necessary conditions for advanced technologies to generate revenue. I strongly encourage companies genuinely considering ‘new revenue streams through social problems’ to explore this book.”

Meanwhile, Ryo Nakagawa, a senior manager at EYSC Parthenon, expressed, “We want readers to experience approaches that link social issues with new revenue sources. In this fast-evolving business environment, it is crucial to seize the changes and leverage this book as a guideline for growth.”

Book Overview

Title: Creating New Opportunities from Social Issues: Achieving Success in Three Steps
Author: EY Strategy and Consulting
Table of Contents:

• - Part 1: Why Focus on Social Issue Resolution Businesses Now?
• - Part 2: The Thought Process for Social Issue Businesses
• - Part 3: Technologies That Can Solve Social Issues
• - Part 4: Which Social Issue Themes Should We Focus On?

For inquiries regarding the book or to purchase it, please visit the publisher’s site: shoeisha.co.jp/book/detail/9784798188263.

Supporting Next-Generation Business Development

For more information on supporting next-generation business development, please visit EY Japan's dedicated page on this subject.

About EY

EY aims to create new value for clients, members, society, and the planet, contributing to a better societal structure through the establishment of trust in the capital markets. Utilizing data, AI, and advanced technologies, EY’s teams guide clients in confidently shaping the future, providing solutions for both current and impending challenges. EY’s activities span assurance, consulting, taxation, strategy, and transactions across over 150 countries and regions, reinforced by a wealth of industry expertise and a wide-ranging global network.

All in to shape the future with confidence.

Who is EY?

EY refers to the global network of Ernst & Young Global Limited and can include one or more member firms, each of which is an independent legal entity. Ernst & Young Global Limited operates as a limited liability company registered in the UK and does not provide customer services. To learn more about EY's privacy practices, visit ey.com/privacy. EY member firms do not provide legal services where prohibited by local law. For more information about EY, please visit ey.com.

About EY Parthenon

EY Parthenon supports clients in reassessing their ecosystems, restructuring their business portfolios, and implementing transformations for a better future amid complexity. With its global network and scale, EY Parthenon focuses on delivering strategic solutions, enabling leaders attempting transformations to effectively manage challenges while maximizing opportunities. Through proposals and implementations of strategies, EY Parthenon contributes to helping clients nurture long-term value and build better societies. EY Parthenon is a brand within EY, providing strategic consulting services worldwide across numerous EY member firms. For more details, visit ey.com/parthenon.