#Japan #SME Solutions #Suginami #Local LLM #WordPress Chatbot

Introduction

Bitzer has recently unveiled its latest offering, a WordPress site package that includes an integrated chatbot specifically designed for small and medium enterprises (SMEs). This innovative service uses a local Large Language Model (LLM) hosted on Bitzer’s own servers, enabling businesses to operate independently of third-party cloud AI APIs. By circumventing the need for external API token billing, this service not only stabilizes operational costs but also bolsters information management.

Background

Understanding the challenges faced by SMEs, particularly in managing inquiries outside of standard business hours, Bitzer has merged site design with advanced chatbot functionality and a full cycle of measurement and improvement, emphasizing safety, practicality, and sustainability. The ongoing labor shortage has necessitated effective solutions for maintaining customer engagement during peak times, and Bitzer’s chatbots provide essential first-response support. By cross-referencing conversation logs and search data, potential customer needs become visible, allowing businesses to undertake digital transformation at a manageable scale.

Service Overview

• - Name: Chatbot-Integrated WordPress Site Package
• - Delivery Method: Available for both new builds and renewals (can be integrated into existing sites)
• - Target Audience: SMEs seeking enhanced inquiry management, including service-based industries, B2B, specialized professions, and retail.

Key Features

1. Independence from External API Billing: All chatbot inference occurs on Bitzer’s servers, enabling predictable pricing regardless of usage.

2. Strengthened Information Management: Conversation content is not transmitted to third-party clouds, ensuring data privacy. Furthermore, response scope, prohibited terms, and tone are regulated through operational guidelines.

3. Results-Driven Design: The package includes foundational elements for FAQ categories, user journeys, and tracking (GA4/GSC) to create a standardized improvement loop post-launch.

4. Ease of Updates: Q&A can be edited via a spreadsheet format for quick updates, complemented by operational documentation and monthly report templates.

5. Synergy between Search and Conversational AI: The design ensures information architecture promotes both SEO and ease of finding information through vector search and re-ranking conversational searches.

6. Seamless Integration into WordPress: The conversational UI is synced with site design, naturally guiding users to conversion paths like phone, form, or messaging applications.

7. Uncovering Latent Needs: Clustering unresolved inquiries and pre-exit comments can reveal areas for new service development and expand FAQs.

8. Accelerated Sales Opportunities: Minimizing missed opportunities through nighttime conversions and alternative proposals.

9. Governance and Continuity: Featuring audit logs, approval workflows, and failover modes to create a resilient operational framework.

Pricing Structure

• - Initial Cost: Starting from ¥600,000 (includes requirements definition, information architecture, production, and initial chatbot training).
• - Monthly Fee: ¥60,000 for full operation including basic SEO consultation and monthly reports, or ¥30,000 for simplified management.

Separate estimates can be provided based on specific requirements, governance levels, and support scope.

Chatbot-only implementations without site development or redesign are also possible, offering a flexible and cost-effective solution compared to existing chatbot services.

Launch Date

The service is set to officially launch on September 25, 2025.

Main Deliverables

• - Information Architecture (site structure, Q&A drafts, CV pathways)
• - Complete WordPress site setup (theme implementation, design, tracking tags)
• - Chatbot utilizing Bitzer's local LLM with defined response guidelines.

Expected Use Cases

• - Service Industries: Remodeling, estate clearance, house cleaning, equipment upkeep, etc.
• - B2B Services: IT, SaaS, manufacturing, logistics, FAQs management, and self-service solutions.
• - Specialized Services: Law firms, medical fields, and welfare sectors aimed at pre-emptive guidance and reception enhancement.

Data Handling

The conversation logs and knowledge bases will be managed per contractual agreements, ensuring no sharing or provision to third parties for model retraining purposes.

Conclusion

In a recent statement, Bitzer's CEO Masayuki Natori emphasized the stability of operations unaffected by external API costs and the control over conversational data as pivotal advancements. “We aim to build a website that enhances inquiry quality and conversion rates, working alongside our operational design,” he noted. With this comprehensive service offering, Bitzer is positioned to substantially enhance the online engagement capabilities for SMEs.