#Japan #Tokyo #Tinanatural #Children's Hair #Natural Shampoo

Tinanatural: A New Era in Children's Hair Care

In response to her daughter's playful concern about her untidy hair, Kazuyo Kobayashi, the founder and developer of Tinanatural, launched a unique line of natural cosmetics aimed at children. With an ambition to deliver choices that are gentle on both children and the planet, the Tinanatural brand has officially opened its online store on April 2, 2025. The flagship product, a natural shampoo promising silky smooth hair, stems from a very personal narrative: a mother’s quest for safe yet effective hair care for her child.

Origin Story: A Mother’s Journey

The idea for Tinanatural was ignited when Kobayashi's four-year-old daughter remarked, “My hair is messy... I want silky hair like my friends.” This innocent comment resonated deeply, pushing Kobayashi to reflect on her existing hair care solutions. Despite her dedication to using organic baby soap to wash her daughter's hair since infancy, she realized this product didn't meet her child's aesthetic desires, as it was primarily chosen for parental peace of mind.

Struggling to juggle motherhood while caring for a younger sibling, Kobayashi often found herself wishing for a single shampoo that could provide thorough cleansing and smoothness in one step. This vision not only reflects her aspirations but also resonates with many mothers grappling with similar challenges. Thus, Tinanatural was established, aiming to make bath time enjoyable and fulfilling for families everywhere.

Product Features: Designed with Kids in Mind

1. Silky Hair with Just One Product

Tinanatural’s natural shampoo is specifically formulated to cater to the unique hair and scalp needs of children. Compared to adults, children have less oil on their scalps, making them prone to dryness, yet their hair often boasts a healthy cuticle structure. This shampoo not only preserves moisture in the scalp but also ensures silky, smooth hair in just one step, making it suitable for the entire family.

2. Quick Rinsing Formula

Through a survey on bath-time experiences with children, Tinanatural discovered that many parents struggle with rinsing. Consequently, the formula prioritizes rinseability over excessive lathering, allowing for an easier washing experience that minimizes the work for parents and kids alike.

3. Natural Ingredients: 99% Plant-Based

The shampoo contains a careful selection of mild amino acid-based cleansing agents derived from coconut, complemented by three pesticide-free plant extracts. This blend effectively moisturizes the child's scalp while thoroughly cleansing dirt, ensuring safety and effectiveness.
- Organic Soapnut Extract
- Calendula Extract (Pesticide-free)
- Green Tea Extract (Pesticide-free)

4. A Gentle Scent for Sensitive Noses

Considering children’s heightened sensitivity to scents, the shampoo utilizes a minimal amount of organic essential oils, featuring sweet and refreshing notes of geranium and orange. This thoughtful approach ensures that even the most delicate noses will appreciate the fragrance without overwhelming them.

Successful Crowdfunding Campaign

In 2024, Tinanatural launched a crowdfunding campaign that successfully raised over 1.3 million yen, exceeding its initial goal by 132%. Supporters expressed their excitement about finding a safe shampoo for their children, affirming the brand’s commitment to producing effective and gentle children's cosmetics.

Commitment to Sustainability

At the heart of Tinanatural lies a dedication to eco-friendly practices. The brand uses biodegradable materials, ensuring minimal impact on aquatic environments. Their packaging is composed of 96% plant-based bio-polyethylene sourced from non-edible sugarcane. Additionally, Tinanatural employs upcycled plant extracts made from parts of plants that typically go unused.

Future Prospects

As Tinanatural looks ahead, the team is driven by the mission to provide children with safe and environmentally-friendly options. Future products may include natural makeup and skincare specifically formulated for kids, catering to their desire to express creativity while instilling self-esteem.

With the organization's ethos overshadowing its product development, Tinanatural remains committed to fostering happiness in everyday family life while actively participating in environmental initiatives. Their aim? To create a society where children can dream and hope for the future.

Product Information

• - Product Name: Tinanatural Natural Silky Shampoo
• - Volume: Regular bottle (300mL) / Mini bottle (50mL)
• - Pricing:

- Regular bottle: 3,850 yen (tax included)
- Mini bottle: 1,078 yen (tax included)
- Subscription service starting from 990 yen (tax included) with easy cancellation options.

About Tinanatural

• - Founded: October 1, 2023
• - Address: Shibuya, Tokyo, Japan
• - Website: tinanatural.jp
• - Instagram: @tina.natural_official

Closing Remarks

Kazuyo Kobayashi, the founder, emphasizes the importance of both beauty and safety in children’s products. With each development, Tinanatural strives to remain a nurturing ally for both children and parents, contributing positively to the world.

Join Tinanatural in making bath times a delightful experience while growing a love for the environment.