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Avalara Achieves Recognition as a Trusted Seller on TrustRadius

Avalara, Inc., a prominent name in the field of tax compliance automation software, has recently received verification as a Trusted Seller on TrustRadius, a reputable platform known for its rigorous standards in assessing business technology solutions. This recognition underlines Avalara's commitment to providing accurate product information and maintaining high-quality customer engagement.

The Verified Trusted Seller accolade is awarded to companies that not only share the most recent product information on their profiles but also adhere to ethical review generation practices and actively engage with customer feedback. For Avalara, this means that potential buyers can easily recognize that the reviews they are reading are legitimate and based on the latest product details. A Trusted Seller badge, prominently displayed on Avalara's page, reinforces this trust among prospective customers.

Liz Armbruester, Avalara's Executive Vice President of Customer and Compliance Operations, expressed gratitude for this recognition, stating, "Our latest recognition from TrustRadius as a Trusted Seller reinforces Avalara's commitment to deliver value to our customers, providing a faster, easier, and more accurate, reliable, and valuable experience every day. Thank you to all our customers and partners who put their trust in us and our products." This statement encapsulates Avalara’s dedication to enhancing user experience by prioritizing customer satisfaction.

The Trusted Seller verification replaces the previously known TRUST program and introduces a new standard that emphasizes Transparency, Responsiveness, Unbiased feedback, and Ethical practices in customer review sourcing. To qualify for this accolade, companies must meet rigorous criteria, ensuring that not every organization can achieve this status effortlessly.

TrustRadius Evaluation Criteria

In order to obtain the Trusted Seller badge, Avalara had to meet several comprehensive criteria, which include:

• - Sourcing a minimum of 10 reviews annually to keep product feedback current and relevant for prospective buyers.
• - Disclosing their methodology for sourcing reviews and the use of any incentives in gathering feedback.
• - Providing equal opportunities for users to share honest reviews, which means allowing honest feedback without bias.
• - Monitoring all published reviews and responding appropriately to ensure customer voices are heard.
• - Updating their product profile regularly with the latest product information so that potential clients have accurate details.

This approach to transparency and responsiveness not only bolsters Avalara's reputation but also empowers customers by ensuring they have access to the most accurate and timely information regarding the products they are interested in.

Avalara’s dedication to customer satisfaction is further illuminated by its recent accolade of the 2025 Buyer's Choice Award, awarded by TrustRadius for showcasing the best product capabilities, the best value for price, and the most positive customer relationships. Such recognitions serve to affirm Avalara's reputation as a trusted leader in tax compliance solutions.

With an expanding customer base exceeding 41,000 businesses and government clients across more than 75 countries, Avalara’s tax compliance automation software leverages over 1,200 partner integrations from major e-commerce platforms and billing systems. This allows it to provide comprehensive services that encompass tax calculations, document management, tax return filing, and access to vital tax content.

As Avalara continues to innovate and enhance its offerings, the achievement of the Trusted Seller verification stands as a testament to its ongoing commitment to delivering exceptional value and assurance to its customers. For further updates on Avalara's products and services, visit their TrustRadius profile page.

In conclusion, Avalara’s recognition as a Trusted Seller not only reflects its dedication to ethical practices and customer satisfaction but also serves as a benchmark for other companies aiming to achieve transparency and trust in the realm of business technology.