Ikebukuro Mibu Celebrates 15 Years with Nostalgic Prices in Special Event!

Celebrating 15 Years of Ikebukuro Mibu

Ikebukuro Mibu, a cornerstone of the soba dining experience, is thrilled to announce its 15th-anniversary celebration scheduled for September 1st and 2nd, 2025. Located in Tokyo's Toshima ward, Mibu invites patrons to enjoy their renowned 'Beef Meat Soba' and 'Chicken Soba' for a nostalgic price of just 690 yen, a rate reminiscent of their grand opening 15 years ago.

A Unique Pricing Event!

This limited-time event offers unique tickets for dine-in guests, with only 150 servings of each dish available for lunch and dinner. It’s a rare opportunity for patrons to taste their favorite dishes at their original prices, making it an SSR-class event in the restaurateur's journey.

The Humble Beginnings

Founded in September 2010, Ikebukuro Mibu emerged as a solution to address the void in affordable soba offerings. At that time, the soba dining experience was divided into two extremes: budget-friendly standing bars and high-end hand-made soba establishments. Mibu introduced 'Meat Soba', incorporating spicy chili oil and generous portions that captured the attention of diners. The novel concept quickly gained popularity and has since spread to various locations in Tokyo and neighboring Yamanashi, Nagano, and Shizuoka prefectures.

Embracing Challenges

Throughout the years, Mibu has encountered many challenges, notably the aftermath of the Great East Japan Earthquake in 2011 and the global outbreak of COVID-19 in 2020. However, with the unwavering support of loyal customers, the restaurants have gradually grown. Factors such as rising ingredient costs and minimum wage adjustments necessitated operational changes, including ingredient substitutions and flexible employment strategies to ensure sustainability.

A Message from the CEO

Hirofumi Mibu, CEO of Nomimono Co., expressed gratitude towards patrons and partners in a heartfelt statement. He remarked, 'As we reach this important milestone, we wanted to convey our appreciation. For a limited time, we will offer dishes at their original founding prices, as a gift to our loyal customers.'

Event Details

15th Anniversary Celebration of Ikebukuro Mibu

- Dates: September 1 & 2, 2025
- Location: Ikebukuro Mibu (the first store of Nomimono Co.)
- Special Menu:

- Beef Meat Soba: ¥690 (tax included)
- Chicken Soba: ¥690 (tax included)

- Sales Limit: Dine-in only, 150 servings available for both lunch and dinner
- Operation Hours:

- Lunch: 11:00 AM - 4:00 PM
- Dinner: 5:30 PM - 9:30 PM

- Note: Other menu items will be available at regular prices

About Ikebukuro Mibu

Ikebukuro Mibu's philosophy centers on 'promoting a rich and diverse culinary culture while enhancing local lifestyles and fostering community relations through valuable products and services'. Moving forward, the team at Nomimono Co. is committed to introducing new ideas and exciting dining approaches to meet the community's expectations.

For more information, visit the official website: Ikebukuro Mibu