#United States #Downers Grove #Food Trends #Health Wellness #Fresh Thyme

Fresh Thyme Market Unveils 2026 Food Trend Insights

In an exciting announcement, Fresh Thyme Market has rolled out its third annual report focusing on the health and wellness trends that are set to define the grocery landscape in 2026. The insightful document has been crafted in partnership with SPINS, a leading provider of data analytics within the CPG industry. This year’s findings underscore emerging consumer interests and innovative product developments that resonate with shoppers’ evolving attitudes towards health.

A Journey to Wellness Through Food

According to Liz Zolcak, President of Fresh Thyme Market, the annual trends report serves a dual purpose. Not only does it forecast what's next in the wellness sector, but it also demonstrates how the organization is in tune with its customers' desires and aspirations. Zolcak emphasizes that Midwestern shoppers are increasingly seeking food options that contribute to better health and vitality. Fresh Thyme Market strives to transform each store visit into an immersive experience filled with discovery, where all customers can engage with new and exciting health-oriented products.

Top 10 Health and Wellness Trends for 2026

1. Gut Health Gets Personal

In the upcoming year, consumers will seek out novel ways to support their gastrointestinal health. Traditional staples like kombucha and yogurt are being complemented by new prebiotic and probiotic options, including flavored sodas and convenient on-the-go snacks that enhance digestion and immunity while satisfying taste buds. Notable products: Bolthouse Farms Real Fruit Soda, Alecs Culture Cup.

2. Longevity Lifestyle

With a growing focus on longevity, shoppers are indulging in nootropics, super mushrooms, and beneficial beverages that support cognitive health and energy. Products designed to enhance overall vitality are no longer limited to aging gracefully — they now cater to all life stages. Notable products: Four Sigmatic Mushroom Coffee, Hiyo Non-Alcoholic Adaptogen Beverages.

3. Protein Expanded

Protein options are expanding beyond conventional shakes and powders. Consumers are looking for high-protein snacks in unexpected categories such as crunchy chips and refreshing beverages. This trend emphasizes the need for nutrient-dense, enjoyable, and easily accessible protein sources. Notable products: Seven Sundays Protein Cereal, Legendary Protein Chips.

4. Beauty from the Inside Out

The intersectionality of beauty and wellness persists as shoppers increasingly turn to foods and beverages that promote skin, hair, and nail health. Collagen-infused options and nutrient-rich drink formats like algae beverages are gaining traction for their ability to support overall physical appearance. Notable products: Stoked Beekeeping Vanilla Rose Tallow Balm, Sea Moss Beverages.

5. Regenerative Agriculture Rises

Organic is no longer the only standard; consumers are now seek products that align with eco-friendly farming practices. Regenerative agriculture is becoming a quality marker that consumers cherish, reflecting a commitment to the health of our planet. Notable products: Patagonia Provisions Canned Seafood, Force of Nature.

6. Private Label Power

Shoppers desire trustworthy, quality organic foods that fit their budgets. Fresh Thyme Market is expanding its private label offerings to meet these needs, focusing on transparency in ingredients and capturing new flavors that echo their dedication to customer satisfaction. Notable products: Fresh Thyme Cold Pressed Juice, Regenerative Eggs.

7. Women's Wellness at Every Stage

As women navigate various health phases, they are seeking tailored products that address unique challenges. Expect growth in wellness products infused with ingredients like ashwagandha and magnesium that help manage mood and stress. Notable products: Buddha Teas Ashwagandha Tea, Solaray Her Life Stages.

8. Global Flavors, Local Tables

2026 will see the avocado take center stage in culinary creativity. Expect more avocado-based sauces and flavors inspired by global cuisines, allowing consumers to recreate memorable dining experiences at home. Notable products: Primal Kitchen Avocado Lime Dipping Sauce, Somos Taco Simmer Sauce.

9. Clean Caffeine: Functional Energy

Energy consumption will shift towards healthier choices. Shoppers are increasingly interested in functional drinks that offer sustained energy without the crash, fueled by natural ingredients. Notable products: Gorgie Energy Drinks, Verb Energy Bars.

10. GLP-1 Lifestyle Support

With the rise of GLP-1 medications, there is a growing emphasis on foods that promote metabolic health. Fresh Thyme Market is committed to offering nutrient-dense products that meet these evolving consumer needs. Notable products: Thomas Farms Grass Fed Beef, Fresh Thyme Organic Dark Leafy Greens.

This comprehensive trend report from Fresh Thyme Market not only highlights shifting consumer preferences but also aligns with their mission to foster healthier communities through access to real, high-quality foods. The company continues to be a trusted resource, guiding customers towards healthier lifestyles through education and innovative product offerings.

For more details about Fresh Thyme Market and its community vision, visit freshthyme.com.