Dress Code Inc. Officially Launches Its Innovative Workforce Management Platform in Asia

On April 1, 2025, Dress Code Inc., based in Chuo, Tokyo, officially commenced operations launching its workforce management platform, 'DRESS CODE', in Japan and the Asian market. Since its establishment in September 2024, the company has been working diligently on research, development, and marketing, resulting in impressive traction with over 100 companies in Japan and more than 30 in Asia, including Indonesia, Vietnam, and Thailand, adopting its solution within just seven months.

The launch of Dress Code is backed by seed funding totaling 1.41 billion yen, raised primarily from major investors including KUSABI No.1 Investment Limited Partnership, Nissay Capital Co., and XTech Ventures. The funding aims to bolster operations and accelerate business expansion across Japan and Asia.

Workforce management at Dress Code encompasses comprehensive human resource areas such as personnel management, labor relations, information systems, and general affairs, covering a lifecycle from hiring to retirement for all personnel involved in corporate operations.

Addressing Operational Friction in Business Management

With the rise of SaaS platforms and digital transformation (DX), business digitization is rapidly advancing globally. However, challenges like 'operational fragmentation' and 'misaligned information' are becoming increasingly apparent, leading to structural friction within organizations. Utilizing different tools for specific operational needs limits efficiency, making it essential to redesign overall business processes.

In Japan, factors like a declining birthrate, aging population, and labor shortages intensify these frictional issues, especially within human resources. Often, the tasks relating to personnel cross multiple departments, each managed by separate systems, leading to repeated data entry and human errors. This fragmentation can escalate operational complexity, burdening companies.

Similar challenges exist in Asian markets, albeit fueled by different dynamics. Economic growth and an increasing knowledge workforce have yet to catch up with developing robust operational processes and systems. Many companies remain reliant on traditional methods like paper, Excel, and emails, indicating they have not restructured their foundational frameworks.

In contrast, the U.S. has seen a surge in integrated solutions like Workday, Rippling, and Deel, establishing significant market positions by facilitating cross-departmental management. The North American workforce management market is projected to reach $7.41 billion by 2024 and $10.35 billion by 2029, with a steady compound annual growth rate of approximately 6.91% (Mordor Intelligence, 2024).

However, in Japan and Asia, companies predominantly use optimized SaaS for individual tasks, with little existence of integrated operational infrastructures. By addressing structural challenges, Dress Code reimagines operational excellence within software, promising to deliver essential solutions to businesses across Japan and Asia.

Comprehensive Product Launch: Series of Eight

In April 2025, Dress Code released three series of products—HR Force, IT Force, and GA Force—totaling eight products designed to add value in various corporate domains.

'DRESS CODE’ is not just a standalone SaaS platform; it is a comprehensive workforce management solution informed by a marketplace approach, anticipating collaborations with external partners like IT infrastructure providers, telecommunications companies, and professional services. This will enable seamless daily operations for users across diverse domains, ushering a new era in how businesses manage human resources and operations.

The architecture of 'DRESS CODE' promotes interconnectedness across companies, integrating various departments with a shared database, middleware, design systems (UI/UX), and international standards. This allows for simultaneous, rapid product development, solving root operational frictions that traditional single-function SaaS platforms couldn't address.

Furthermore, the platform boasts over 130 implementations spanning Japan and several Asian countries since its inception, reflecting not just Dress Code's capabilities but also partnerships with larger corporations that contribute combined expertise and resources.

With upcoming expansions planned in major Asian metropolitan areas like Singapore and Malaysia, alongside the introduction of new product series targeting recruitment, project management, and corporate governance, 'DRESS CODE' is on a trajectory to cover all operational domains comprehensively.

To sustain growth, Dress Code aims to build broader partnerships that jointly redefine operational frameworks across various industries and business scales. They invite organizations with operational insights to collaborate in expanding the 'DRESS CODE' ecosystem.

Future Funding and Partnerships

On April 2025, Dress Code completed a seed round of 10.5 billion yen with investors such as Nissay Capital Co. and XTech Ventures. The total capital raised over these rounds amounts to 1.41 billion yen, earmarked to enhance the 'DRESS CODE' platform's product strength and to establish a solid business foundation at home and abroad.

The funding will support acceleration in product development and operational construction, focusing on positioning in the domestic and Southeast Asian markets.

Furthermore, Dress Code will actively explore ongoing funding opportunities, partnerships, and strategic investments through CVC and open innovation, always interested in collaborating with potential partners to enhance their offerings.

CEO's Vision

According to CEO Yuki Ejiri, 'DRESS CODE' is designed to structurally and sustainably redefine business operations related to personnel and processes. By aiming for overall optimization amidst existing constraints, they strive to connect various operational areas without contradictions.

As of April 2025, 'DRESS CODE' has been adopted by over 130 companies and released three main series, which will evolve into a comprehensive platform catering to all areas within business operations. Dress Code believes that continuous improvement in practice, supported by structural redesign, is essential for enduring strength in corporate management. They aim to be a vital presence in both fostering this duality and improving organizational operations across sectors and borders.