#Japan #Tokyo #Gracenote #Nielsen Sports #Nielsen Digital

Nielsen Japan Hosts Free Webinar on Sports Marketing and Data Analytics

On October 1, 2025, Nielsen Sports Japan announced an exciting free webinar in collaboration with its group companies, Nielsen Digital and Gracenote. This marks the first joint effort by the three companies, showcasing their dedication to delivering cutting-edge insights in sports marketing and data analytics. The event, taking place on October 23, 2025, from 16:00 to 16:50, promises to be an invaluable experience for advertisers, media professionals, and brand marketers alike.

Webinar Overview

This webinar will feature presentations from three specialized teams within Nielsen Japan: Nielsen Sports, Nielsen Digital, and Gracenote. Attendees will gain insights into how data and technology can create new value in the industry. Topics covered will include sponsorship effectiveness measurement, integrated reach analysis of TV and digital, and strategies for enhancing content value through metadata and IDs. The speakers will share case studies and global trends, exploring the potential for transformation in marketing research, media, and content value creation.

1. Maximizing Sponsorship Value with Nielsen Sports

Yuuji Matsunaga and Youhei Seki from Nielsen Sports will discuss the evolution of sponsorship in sports marketing—from mere visibility to achieving corporate goals and solving challenges. As the demand for measurement of sponsorship value increases, they will introduce AI-driven methods for assessing sponsorship effectiveness, including media value calculation. Attendees will discover how to elevate sponsorship initiatives by understanding current trends and implementing new activations that go beyond just brand exposure.

2. Understanding True Reach with Nielsen Digital

Naofumi Ohtaki from Nielsen Digital will present on integrated reach analysis between TV and digital. By eliminating overlaps, the goal is to define 'real reach' and viewership metrics. Utilizing reliable data based on Japan's population, they will provide insights into the actual reach from two key perspectives. Attendees will learn about Nielsen One Ads, which allows for cross-platform audience measurement, maximizing the effectiveness of advertising. Additionally, by leveraging internet viewership data such as NetView and MobileNetview, marketers can better understand target audience trends on the web and optimize targeting strategies.

3. Adding Value with Metadata and IDs by Gracenote

Toshihide Watanabe from Gracenote will explain how metadata and IDs can help proliferate high-quality Japanese content globally. Advertisers can use detailed metadata, regulated by standards, to reach target audiences more effectively and protect their investments. In an age dominated by AI, ensuring accurate sources of information related to content becomes crucial. Watanabe will discuss Gracenote's role in supporting content providers and manufacturers in enhancing revenues and improving productivity by connecting viewers with relevant content.

Event Details

• - Date and Time: October 23, 2025, from 16:00 to 16:50 (JST)
• - Format: Online webinar via Zoom
• - Participation Fee: Free
• - Capacity: Limited to 200 participants

Note: To register, please follow the link provided above. Changes to presentation titles and content may occur. Participants from competing firms may not be accepted, and those exceeding the registration limit will be entered into a lottery. Notifications of the lottery results will be sent via email.

Important Information for Participants

• - Please install the Zoom application prior to the seminar.
• - Connection details will be provided to registered participants.
• - The seminar will be recorded for documentation purposes.

If you have any questions regarding this event, please contact:
Nielsen Digital Client Services at [email protected] during office hours, Monday to Friday, 10:00 to 18:00 (excluding holidays).

We look forward to your participation in this highly informative webinar!