#USA #marketing #Quad #Sussex #Tim Maleeny

Leadership Changes at Quad Agency Solutions

On April 4, 2025, Quad/Graphics, Inc., known for its innovative marketing solutions, made a significant announcement regarding its leadership structure. Tim Maleeny, previously the Chief Client Strategy and Integration Officer, has taken on the additional role of President of Quad Agency Solutions. This move comes as Eric Ashworth, the former President, has decided to leave the company to explore other career opportunities, effective May 1, 2025.

Maleeny's Vision for Quad Agency Solutions

In his new position, Maleeny is expected to build upon Quad's comprehensive approach to marketing, which integrates data analytics, media channels, and creative strategies. His main goal will be to enhance the client experience by leveraging Quad's capabilities to address the evolving needs of businesses in an increasingly digital world.

"Tim's extensive experience in the industry and his focus on client satisfaction make him an ideal leader to advance our agency offering," stated Joel Quadracci, Chairman, President, and CEO of Quad. "We are excited to see how he will continue to align our services with client objectives, helping to navigate the complexities of marketing across digital and physical platforms."

A Background in Marketing Excellence

Tim Maleeny joined Quad in November 2024, bringing a wealth of experience from Havas North America, where he served as the President and Chief Strategy and Innovation Officer. His impressive career includes roles as Head of Strategy for Ogilvy North America and Executive Director of Brand Strategy at R/GA, as well as a Managing Partner role at Deloitte. His prior experience also includes significant leadership at the creative agency Hal Riney Partners, further solidifying his capabilities in marketing and strategy.

Quad's Commitment to Integrated Marketing Solutions

Founded on the principle of creating direct connections between brands and consumers, Quad enables this through its MX Solutions Suite—a versatile range of marketing and print services that blend creative, production, and media solutions across all channels. The company focuses on eliminating friction in the marketing process, helping brands operate more efficiently and effectively. Quad's dedication to tailoring solutions aligns perfectly with the current industry demand for customized marketing strategies.

With over 12,000 employees across 14 countries and serving around 2,500 clients, Quad is recognized among the largest marketing agencies in the U.S., highlighted by its full-service media agency Rise and creative agency Betty. This expansion in leadership aims to support Quad's mission to provide unmatched value, efficiency, and effectiveness in every marketing endeavor.

Challenges Ahead and Future Opportunities

As Tim Maleeny steps into his expanded role, he will confront the challenge of constantly adapting Quad's offerings to meet the changing demands of various industries, including retail, healthcare, and financial services, that are increasingly reliant on integrated marketing solutions. As marketing landscapes continue to shift due to technological advancements and evolving consumer behaviors, Quad remains committed to leading the charge.

The future appears bright for Quad as it embraces change with strategic leadership aimed at growth and enhanced service offerings under Maleeny’s guidance. With a focus on expanding the company's integrated data, media, creative, and marketing services, Quad is poised for sustained success in helping clients navigate an ever-complex marketing landscape.

In conclusion, Tim Maleeny’s expanded leadership role signifies Quad's commitment to developing innovative solutions that meet the challenges of modern marketing. By placing a strong emphasis on understanding client needs and implementing strategies that unify various marketing disciplines, Quad aims to solidify its position as a key player in the marketing experience landscape.