Taco Bell and Tony Hawk Collaborate for Epic Meal Deal and In-Game Rewards
In an exciting collaboration, Taco Bell has teamed up with legendary skateboarder Tony Hawk to launch a unique version of their Build Your Own Luxe Cravings Box (BYOLCB). This partnership not only allows fans to enjoy a customizable meal designed by Hawk himself but also unlocks exclusive in-game rewards for players of Tony Hawk's Pro Skater™ 3 + 4. Taco Bell has earned a reputation for delivering bold flavors at prices that appeal to a wide audience, and with this new offering, they are taking value to new heights.
Tony Hawk, a lifelong fan of the fast-food giant, recalls how he relied on Taco Bell’s delicious offerings during his formative years as a competitive skater. "Taco Bell was my fuel in the early days of Birdhouse. It kept me going while I was chasing a dream," Hawk said. With the BYOLCB, he aims to bring that same nostalgia to fans, combining some of his all-time favorites such as a Cheese Quesadilla, Crunchy Taco, and included chips with Nacho Cheese Sauce, all served with a refreshing medium Lipton® Iced Tea. This meal is specially crafted to honor both Hawk's legacy and Taco Bell’s value.
Starting July 11, each Luxe Cravings Box ordered through the Taco Bell app will provide fans with a bespoke in-game item each week, enriching the skateboarding experience for fans of the series. Items like the Salsa Verde Skateboard and Taco Bell Hoodie are just a few of the exciting rewards players can anticipate. Taco Bell has creatively blended its meal offerings with gaming, demonstrating how significant collaborations can attract new customers and excite existing fans.
Taco Bell's Chief Marketing Officer, Taylor Montgomery, emphasized the brand's mission to offer great value without compromising on flavor. The Luxe Cravings Boxes—which are priced at $5, $7, and $9—allow customers to indulge in fulfilling meals tailored to their preferences while enjoying promotional offers like this special collaboration with Hawk. This also includes a limited-time Tony Hawk's Pro Skater Bundle available exclusively through Uber Eats.
In addition, on June 24, Taco Bell will reward its loyal customers by offering 500 limited-edition skateboard decks designed after the in-game item, with the first fifteen, grasping the attention of fans, to be autographed by none other than Tony Hawk himself. This dual drop on the Taco Bell app not only caters to passionate gaming enthusiasts but also merges two vibrant communities in a fun and engaging way.
The collaboration is not just a marketing event but a heartfelt gesture, as Hawk expresses his hopes that the partnership inspires a new generation of fans to pursue their passions and enjoy good food simultaneously. Taco Bell has consistently proven itself as a leader in the fast-food sector by creating memorable experiences for its customers and finding innovative ways to connect with the gaming world. Whether you're a hardcore skateboarding enthusiast or simply a Taco Bell fan, this promotion offers something for everyone—delicious food, iconic collectibles, and memorable in-game rewards that revive old-school nostalgia while embracing modern gaming culture.
As Taco Bell continues to innovate, it remains focused on providing options that blend favorite flavors, iconic branding, and modern technology to cater to various customer tastes and preferences. Don't miss out on the chance to enjoy this new Taco Bell offering and see how it will elevate both your dining experience and gaming adventures.
Tony Hawk, a lifelong fan of the fast-food giant, recalls how he relied on Taco Bell’s delicious offerings during his formative years as a competitive skater. "Taco Bell was my fuel in the early days of Birdhouse. It kept me going while I was chasing a dream," Hawk said. With the BYOLCB, he aims to bring that same nostalgia to fans, combining some of his all-time favorites such as a Cheese Quesadilla, Crunchy Taco, and included chips with Nacho Cheese Sauce, all served with a refreshing medium Lipton® Iced Tea. This meal is specially crafted to honor both Hawk's legacy and Taco Bell’s value.
Starting July 11, each Luxe Cravings Box ordered through the Taco Bell app will provide fans with a bespoke in-game item each week, enriching the skateboarding experience for fans of the series. Items like the Salsa Verde Skateboard and Taco Bell Hoodie are just a few of the exciting rewards players can anticipate. Taco Bell has creatively blended its meal offerings with gaming, demonstrating how significant collaborations can attract new customers and excite existing fans.
Taco Bell's Chief Marketing Officer, Taylor Montgomery, emphasized the brand's mission to offer great value without compromising on flavor. The Luxe Cravings Boxes—which are priced at $5, $7, and $9—allow customers to indulge in fulfilling meals tailored to their preferences while enjoying promotional offers like this special collaboration with Hawk. This also includes a limited-time Tony Hawk's Pro Skater Bundle available exclusively through Uber Eats.
In addition, on June 24, Taco Bell will reward its loyal customers by offering 500 limited-edition skateboard decks designed after the in-game item, with the first fifteen, grasping the attention of fans, to be autographed by none other than Tony Hawk himself. This dual drop on the Taco Bell app not only caters to passionate gaming enthusiasts but also merges two vibrant communities in a fun and engaging way.
The collaboration is not just a marketing event but a heartfelt gesture, as Hawk expresses his hopes that the partnership inspires a new generation of fans to pursue their passions and enjoy good food simultaneously. Taco Bell has consistently proven itself as a leader in the fast-food sector by creating memorable experiences for its customers and finding innovative ways to connect with the gaming world. Whether you're a hardcore skateboarding enthusiast or simply a Taco Bell fan, this promotion offers something for everyone—delicious food, iconic collectibles, and memorable in-game rewards that revive old-school nostalgia while embracing modern gaming culture.
As Taco Bell continues to innovate, it remains focused on providing options that blend favorite flavors, iconic branding, and modern technology to cater to various customer tastes and preferences. Don't miss out on the chance to enjoy this new Taco Bell offering and see how it will elevate both your dining experience and gaming adventures.
Topics Consumer Products & Retail）
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