#Japan #Tokyo #SNS #SEM Agency #IR Promotion

New Era of Investor Relations: SEM Agency's Short Video Promotion Package

In a groundbreaking initiative, SEM Agency, a leading digital advertising firm based in Shibuya, Tokyo, is set to launch its new 'IR-focused Short Video Promotion Package' this summer. This innovative offering aims to meet the evolving needs of investors seeking clear and engaging information about investment opportunities.

Understanding the Shift in Investor Behavior

In the past two years, SEM Agency has conducted a comprehensive survey involving 311 individuals who have participated in stock investments across Japan. The survey has revealed a significant shift in investor behaviors influenced by recent changes in investment frameworks, notably the introduction and expansion of the new NISA system. A notable 57.6% of respondents indicated that their motivation to invest stemmed from a desire for future asset formation, while 47.3% noted that the new NISA system spurred their interest.

One of the survey's most striking findings is that nearly 80% (79.4%) of investors believe that video content serves as a vital resource for making informed investment decisions. The dominance of platforms like YouTube underscores a shift towards visual and easily digestible information, emphasizing the need for businesses to communicate their value propositions through brief, compelling videos.

The Power of Video Content

SEM Agency's new promotional package is designed to leverage this trend, combining short videos, social media advertising, and investor relations information. This approach aims particularly at younger investors and those drawn into the investment space via the new NISA system, promoting a model that communicates vital information in a concise, relatable manner. By tapping into the emotional appeal of videos and their quick comprehensibility, SEM Agency plans to reach demographics previously inaccessible through conventional IR methods.

What the Survey Revealed

• - Motivation to Invest: A significant 57.6% reported preparing for future financial needs, while 47.3% mentioned the new NISA as their key trigger for engaging in stock investments.
• - Decision-Making Sources: When asked about what influenced their stock purchase decisions, over half (50.2%) cited news sites such as the Nikkei as their primary source. However, a further 30% acknowledged social networks and YouTube as crucial information channels, indicating a shift toward more democratized information access.
• - Information Consumption Frequency: About 74.3% of participants claimed to check investment information several times a week, with YouTube identified as the most common platform (34.4%) for sourcing investment-related insights.
• - Value of Video: With the overwhelming consensus that video content aids investment decision-making (79.4%), it’s clear that video has transitioned from a supplementary resource to a central pillar in investors’ decision-making processes.

Shifting from Traditional to Digital

The increasing reliance on digital platforms has transformed how companies communicate their value. Gone are the days when investor communications were solely confined to printed materials like newspapers and magazines. Today, the essential task for companies is to adapt to a digital-first strategy that embraces visual storytelling and engages with investors through formats they prefer.

The new 'IR-focused Short Video Promotion Package' aims to encapsulate the essence of a company’s strategies and business models in dynamic, short-format videos, making complex information easily digestible.

Moreover, this package will be integrated into SEM Agency's recently launched IR Promotion Package, facilitating targeted SNS advertising to effectively engage with astute individual investors.

Conclusion

As the realm of investor relations evolves, SEM Agency seeks to guide businesses through this transition from traditional informational models toward a more intuitive and relatable approach to IR. By harnessing the power of short videos and social media, the agency aims to enhance investor understanding and foster a stronger connection with corporate narratives.

About SEM Agency

Founded in September 2005, SEM Agency has established itself as a leader in the internet advertising sector, offering strategic consulting, creative production, and information media services. As the agency steps into this new era of investor relations, it remains committed to facilitating clear, engaging communication between businesses and their investors.

For further information on the 'IR-focused Short Video Promotion Package,' visit SEM Agency's Corporate Site.