Merrell and Gramicci Collaborate to Transform Outdoor Footwear and Apparel
Merrell and Gramicci: A New Era of Outdoor Exploration
In a remarkable collaboration, Merrell, a leader in hiking and outdoor footwear, joins forces with Gramicci, a pioneering name in outdoor apparel, to unveil the Merrell Moab 2 Siren x Gramicci. This partnership marks a fresh chapter in outdoor exploration, combining two brands that have significantly contributed to outdoor culture over the years. Launching on October 24, 2025, the Moab 2 Siren x Gramicci celebrates movement, heritage, and modern exploration.
A Revamped Outdoor Icon
The collaboration brings a breath of fresh air to Merrell's flagship hiking boot, the Moab, by introducing a reinterpreted Siren Web upper while maintaining the reliable comfort and traction of the original Moab 2 midsole and outsole. With two stunning colorways, Dark Earth and Citron, the new design emphasizes not only performance but also style, appealing to outdoor enthusiasts and city dwellers alike.
A Legacy of Innovation
Founded in 1981 and 1982 respectively, Merrell and Gramicci have both played pivotal roles in shaping the outdoor industry. Gramicci, inspired by the climbing culture of Yosemite, has revolutionized outdoor clothing with innovations like gusseted shorts and adjustable webbing belts. Meanwhile, Merrell’s commitment to the outdoors has positioned the Moab as the world’s best-selling hiking boot, embodying the spirit of exploration.
Richard McLeod, Chief Marketing Officer at Merrell, shared his vision for this collaboration, stating, "Exploring outside has always been about movement, freedom, and discovery. Partnering with Gramicci allowed us to create something truly special that honors our heritage while embracing modern outdoor culture."
Bridging Two Worlds
Stephan Wendler, Global Creative Director at Gramicci, added, "Our partnership merges our climbing roots with Merrell's hiking legacy, connecting with the real, raw side of the outdoors." This collaboration does not merely combine two products; it intertwines two philosophies dedicated to innovation and self-expression in outdoor apparel.
Availability and Future Impact
The Merrell Moab 2 Siren x Gramicci will be accessible through Merrell.com, Gramicci.com, and selected global retailers starting from October 24, 2025. Both brands are committed to creating an inclusive and sustainable outdoor environment, aiming to inspire future generations to connect with nature. Merrell was recently recognized as Footwear News' 2022 Brand of the Year for its promotion of diverse outdoor experiences—a testament to its ongoing influence.
As outdoor exploration continues to evolve, the Merrell Moab 2 Siren x Gramicci stands as a celebration of innovation and heritage, inviting adventurers to embrace both the mountains and the urban landscape with confidence and style.
Conclusion
This partnership not only revitalizes a classic but also redefines what outdoor apparel can mean in today’s world, reinforcing the idea that freedom and exploration know no bounds. For enthusiasts eager to experience this union of style and substance, the wait is almost over! Be prepared to step into the future of outdoor exploration with Merrell and Gramicci.