#United States #Digital Innovation #Manchester #Sitecore MVP #Marketing Community

Sitecore Unveils Its 2026 MVP Class

On February 3, 2026, Sitecore announced its Most Valuable Professional (MVP) Class for the year, honoring more than 200 outstanding individuals from across the globe. This prestigious recognition is awarded to those who have made significant contributions, sharing invaluable insights and expertise that advance the digital marketing landscape.

The esteemed MVP program is truly global, encompassing a diverse range of talent from Sitecore customers, partner agencies, and independent practitioners. It focuses on building a collaborative community where knowledge-sharing drives innovation. MVPs offer guidance derived from real-world experiences, ensuring fellow marketers can confidently adopt new strategies and capabilities.

The Impact of MVP Contributions

The contributions of these MVPs are pivotal in shaping the future of marketing. By sharing steps for implementation, providing reusable code, and engaging in public discussions, MVPs enhance the Sitecore ecosystem. Their shared experiences not only streamline project implementation but also mitigate risks associated with upgrades and problem resolution, ultimately allowing customers to launch their projects more efficiently.

Eric Stine, CEO of Sitecore, commended the 2026 MVPs, stating, "Learning directly from customers, partners, and practitioners has guided Sitecore through 25 years of innovation and partnership. This ecosystem’s depth and capability speak volumes about the strength of our platform as we embrace new opportunities."

Overview of the 2026 MVP Class

The 213 MVPs for 2026 are categorized into three distinct groups: 120 Technology MVPs, 37 Strategy MVPs, and 56 Ambassador MVPs. Among the honorees, 11 have achieved the remarkable milestone of being MVPs for ten years, showcasing their long-term dedication and influence within the community. Notable names include:

• - Adam Wolf, US
• - Akshay Sura, US
• - Alex Washtell, UK
• - Chris Staley, US
• - George Chang, US
• - Gert Gullentops, Belgium

Tamas Varga, Director of Community Programs at Sitecore, has played an essential role in scaling the MVP program, encouraging collaboration and excellence within the community. As he gently steps back from the program later in the year, his contributions are celebrated for cultivating an environment of growth and shared learning.

Voices from the MVP Community

MVPs as seasoned contributors reflect on their journey and the evolving nature of the Sitecore community. George Chang, recognized for the tenth time as an MVP, expressed gratitude for the opportunity to engage with such a dynamic community, illustrating how every contribution amplifies collective knowledge in digital experiences.

Katie Kelly, a first-time MVP and Senior Communications Manager at Michigan State University, also expressed her excitement, highlighting the importance of collaboration as they move towards integrating Sitecore's AI capabilities into their strategies. She anticipates sharing valuable insights that will further enhance the digital experience for various audiences.

Rob Ahnemann, another long-time MVP, shared his appreciation for the culture of collaboration that the MVP program fosters, emphasizing the camaraderie built within this network of practitioners and strategists. He is eager to observe the potential advancements brought forth through innovations like AI.

Anke Kiener, also joining the MVP community for the first time, praised the openness of the ecosystem, noting how the eagerness to share knowledge enriches the experience for every member.

Sitecore's Strategic Advantage

Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore, emphasized the strategic advantage the MVP program presents for customers. By consolidating leadership from the global customer and partner community, the program propels Sitecore's growth and accelerates the adoption of innovative capabilities that translate into tangible business outcomes.

To explore more about the MVP program and to learn about SitecoreAI, the innovative platform envisioned to enhance digital experiences, visit sitecore.com.

Sitecore continues to set its sights on the horizon, well-equipped to navigate the future with insights from its tremendous community.