#United States #New York #Mission North #Tom Blim #Digital Strategy

Mission North Welcomes Tom Blim as New EVP of Digital and Content

New York, December 9, 2024 – Mission North, an eminent strategic communications firm, has announced the appointment of Tom Blim as the new Executive Vice President of Digital and Content. Blim's extensive career, spanning over three decades, is marked by significant contributions to corporate communications, content strategy, and digital creative leadership, solidifying his reputation as a transformative figure in the field.

Blim comes to Mission North from Group SJR, an operating unit of WPP, where he played a pivotal role in developing and managing high-performing digital editorial teams. His leadership has consistently resulted in the production of high-quality multimedia content that propels business growth through innovative communication strategies. His previous roles include notable positions such as President and CEO of Sawyer Miller, demonstrating his capabilities within both creative and executive spheres.

Throughout his career, Blim has collaborated with some of the world’s most renowned brands, including General Electric, ExxonMobil, Johnson & Johnson, and Microsoft, providing strategic guidance and effective crisis management.

Tyler Perry, co-CEO of Mission North, commented on Blim’s appointment, stating, "Tom's exceptional skill to blend creative content with strategic business goals establishes him as the perfect leader to accelerate Mission North's innovations and growth in the digital arena. His wealth of experience in crafting impactful, large-scale content programs, along with his visionary approach to integrated communications, will be indispensable as we evolve and broaden our digital and content services."

During his tenure at Group SJR, which has been recognized as the Content Marketing Institute's Agency of the Year twice, Blim was instrumental in generating over $150 million in revenue by collaborating with esteemed brands such as Spotify, Target, and Home Depot. His work has helped redefine the standards for corporate communications and reshape the fields of branded content and social media strategy.

In his role at Mission North, Blim will spearhead the agency’s digital and content strategies, guiding clients as they navigate the dynamic landscape of integrated communications and digital marketing. He is committed to fostering creative innovation, mentoring the agency’s teams, and delivering compelling storytelling that enhances brand narratives, engages audiences, and boosts performance.

Tom Blim is a proud alumnus of Southern Illinois University, where he earned a Bachelor of Science in Journalism. His passion for community engagement is evident in his contributions as a board member for various organizations, including the Yogi Berra Museum and the Montclair Community Pre-K.

As Mission North continues to expand its operations, it is actively hiring for a range of positions within its team of innovative communications professionals. Those interested in exploring available roles can visit the agency’s careers page.

About Mission North

Mission North has been recognized as one of the most innovative agencies according to Fast Company in 2024, and it received the accolade of Technology Agency of the Year from PRovoke in the same year. The agency specializes in assisting technology and life sciences firms in amplifying their market presence during all growth phases by integrating public relations, digital marketing, public affairs, and data-driven influencer strategies. It provides robust solutions for navigating complex challenges that affect growth and brand reputation in a rapidly changing media environment, including the intricacies of stakeholder expectations on contentious social issues and managing the implications of AI and trust in technology. Headquartered in New York and San Francisco, Mission North operates additional offices in Los Angeles, Boston, Washington D.C., and Portland, Oregon. For more information, visit Mission North's website.