Exciting Collaboration between Meiji Snacks and Haikyuu!! Anime to Launch This Summer

Sweet Partnership: Meiji Unites with Haikyuu!! Anime

In an exciting new venture, Meiji Co., Ltd. has announced a collaboration with the beloved sports anime Haikyuu!!, aimed at fans across all ages. This unique partnership will feature a range of delectable treats, set to launch nationwide on July 21, 2026. Among the offerings are various Meiji chocolate products, including the Haikyuu!! Collaboration Almond Chocolate, Haikyuu!! Collaboration Almond Cocoa, and several themed boxes such as the Haikyuu!! Collaboration Meiji Milk Chocolate Box and Meiji High Milk Box.

Celebrating Shared Values

Haikyuu!!, which began serialization in Weekly Shonen Jump in 2012, has rapidly gained popularity due to its relatable characters and inspiring themes centered around high school volleyball. The collaboration not only combines the love for chocolate with the thrilling narrative of Haikyuu!! but also coincides with Meiji Milk Chocolate's 100th anniversary, bridging decades of chocolate-making experience with the dynamic spirit of the anime.

Fans can look forward to exclusive packaging that features rare illustrations of popular characters donning aprons, celebrating the theme of handmade chocolate. In addition, vibrant designs will showcase beloved characters playing volleyball while dressed in the uniforms of their respective high schools. This limited-edition packaging adds an element of collectability that will surely excite fans.

A Wide Variety of Products

The collaboration will boast a total of 17 different products, ensuring there is something for everyone. There will be two varieties of Haikyuu!! Collaboration Almond Chocolate, two versions of Haikyuu!! Collaboration Almond Cocoa, one each of the various chocolate boxes mentioned earlier, and ten unique designs of Haikyuu!! Collaboration Apollo. Each product is designed to appeal to both chocolate lovers and anime enthusiasts alike.

Expanding the Fun Beyond Snacks

In addition to limited-edition snacks, Meiji is launching fun summer activities inspired by Haikyuu!!. The campaign will include collaborative recipes based on animal mascots featured in the anime, allowing fans to dive into the art of chocolate making during the hot summer months. Detailed recipes and crafting instructions will be made available on their campaign website, ensuring that fans can enjoy their tasty creations at home.

Exciting Contests and Rewards

To further engage fans, Meiji will also host a special contest from July 21 to August 18, 2026. Participants can submit their receipts for products worth over 500 yen (tax excluded) to enter a draw for exclusive original merchandise. This 'You are the strongest with chocolate!!!' campaign promises a chance to win prize packs with unique items, including multi-cloths featuring Haikyuu!! designs.

The Phenomenon of Haikyuu!!

The Haikyuu!! franchise has captured the hearts of many since its inception, with over 75 million manga copies sold worldwide. Its gripping narrative and dynamic portrayals of high school volleyball competitions have earned the series a dedicated fanbase both in Japan and internationally. The anime adaptation, which began airing in 2014, led to several successful seasons, culminating in a fourth installment by 2020.

Looking ahead, the excitement continues with the upcoming film Haikyuu!!: The Final Battle of the Trash Mountain, slated for release in February 2024, featuring intense rival matches that fans will not want to miss. Additionally, a sequel titled Haikyuu!! VS. The Little Giants is already in production, promising to deliver more thrilling moments to the audience.

This collaboration between Meiji and Haikyuu!! not only celebrates the joy of chocolate but also embodies the thematic elements of teamwork and growth portrayed in the anime. Combining sweets with lively designs, fans can savor the taste of victory like never before.

Enjoy the taste of teamwork this summer with these delightful chocolate treats from Meiji! Stay tuned for more updates and enjoy making your own chocolate creations at home.

© Haruichi Furudate/Shueisha, Haikyuu!! Production Committee

Note: Sales may vary, and some products may not be available in all areas. Please check local retailers for details.