A Great Success at GOOD LIFE Fair 2025: SOYMIL's Thriving Booth Experience

From September 26 to 28, 2025, SOYMIL, a leading brand in soy milk manufacturing, showcased its innovative products at the GOOD LIFE Fair held at Tokyo Big Sight in Koto, Tokyo. The event is one of Japan's largest sustainable lifestyle expos, drawing significant attention from attendees interested in health-conscious living.

Visitor Feedback Highlights

In order to gauge visitor interest and thoughts on SOYMIL, we conducted a survey among attendees of our booth. Here's a breakdown of the results from 13 participants.

1. Attractions of SOYMIL
All respondents noted that the ability to create soy milk using just soybeans and water was the primary allure of SOYMIL products. Notably, 53.8% also appreciated the versatility that the SOYMIL Blender PLUS offers for making soups. This adaptability was particularly intriguing to businesses working with organic products and those running culinary classes, who saw potential for integrating SOYMIL into their offerings.

Additionally, participants expressed excitement about the freshness of the soy milk, highlighting their surprise at the difference in aroma and sweetness compared to store-bought alternatives. Many were experiencing freshly made soy milk for the first time, and the reactions were overwhelmingly positive.

2. Awareness of Soy Milk and Soup Makers
Interestingly, 53.8% of respondents revealed that they learned about brand and product types such as soy milk and soup makers for the first time at our booth, while 46.2% acknowledged they were aware of them but had not tried using any products. A noteworthy portion of visitors referenced competitor products during our conversations, indicating that media programming around better lifestyle choices is resonating with the public.

3. Impressions of the SOYMIL Brand
A significant 61.54% of feedback indicated that they found SOYMIL products not only appealing but also contemporary. This positive impression likely stemmed from the opportunity to sample our products during the event. An additional 53.85% remarked on the high-quality ingredients and the convenience of using SOYMIL products, reflecting the effectiveness of our hands-on explanations and easily accessible informational materials.

The friendly demeanor of our staff, representing producers and company operations alike, also contributed to the warm reception of the SOYMIL brand.

Closing Thoughts from Leadership

Hello everyone, my name is Kohei Sato, President of SOYMIL. I would like to extend my heartfelt thanks to all the visitors who stopped by our booth during the three-day event. We are thrilled with the turnout and are actively considering options to host sampling events in the Kansai or Kyushu areas for those who missed this opportunity.

Based on the feedback we've gathered, it's clear that SOYMIL has ample room for growth in the market. Every respondent highlighted the unique feature of making soy milk from just soybeans and water as particularly compelling. Their experiences of tasting freshly made soy milk made it clear to us that our commitment to quality is resonating with potential customers.

Moreover, while the recognition of soy milk and soup makers seems promising given the event's audience, there remains a potential barrier for purchase. Many expressed a desire to taste the products before making a decision, indicating a need for further engagement and education around the product uses.

Conclusively, the survey results suggest that as we clearly illustrate the role SOYMIL can play in everyday life, we can cultivate deeper connections with our audience.

Encouragingly, feedback not captured in the survey included comments such as support for my efforts and enthusiasm from followers of our official YouTube channel, highlighting the positive reception of our brand initiatives and dedication.

Moving forward, our aim at SOYMIL is to align with our customers' emotions—joy, frustration, and everything in between—to continuously innovate and enhance our brand and offerings.

Company Overview

President: Kohei Sato
Born in Mutsu City, Aomori Prefecture, raised in Yokohama City, Kanagawa. After graduating from Waseda University, he joined a major bank but later transitioned into the startup world, launching new ventures abroad. In March 2021, he founded SOYMIL with the vision of fostering a society that ties together people, nature, and culture through food. SOYMIL offers soy milk makers and kits along with ROOF, a brand focused on composting, operating under a comprehensive food manufacturing and retail model stamped with regional resource utilization.

Company Name: SOYMIL Co., Ltd.
Location: 1-15-15 Kinshi, Sumida, Tokyo
CEO: Kohei Sato
Business Focus: Planning, sale, and operation of soy milk blenders and kits; planning, sale, and operation of composting products.