VinFast's Insight: How Americans View Their Cars as Family Members

VinFast's Insight: Cars as Family Members



In the United States, cars have transcended their status as mere modes of transport, morphing into integral family members that are not only driven but adored. VinFast, the rising Vietnamese automaker, has keenly observed this trend, recognizing that many Americans even give their cars affectionate names.

The phenomenon of naming cars isn't just quirky behavior; it reflects a significant emotional connection. A recent survey conducted by OnePoll for Meineke found that 51% of car owners view their vehicles as family members. This deep-rooted bond often stems from personal stories and experiences shared with their four-wheeled companions. These sentiments are shared by many individuals who feel guilty when driving another vehicle, further indicating the emotional attachment fostered over time.

A Closer Look at the Emotional Connections


Every day, cars assist in navigating life's challenges—be it commuting to work, providing warmth during cold mornings, or delivering adrenaline when pressing the accelerator. They become personal protectors, sometimes saving lives during accidents, which reinforces the bond between the driver and their car. The very act of driving often becomes a shared experience, characterized by conversations with these vehicles, from casual chats about trips to heartfelt acknowledgments of their reliability.

Notably, drivers personalize their cars, allowing unique identifiers like custom license plates or air fresheners to represent their personality. This not only amplifies their emotional connection but also signifies how intertwined the identities of drivers and their cars have become.

VinFast and the U.S. Market


With an understanding of this deep connection, VinFast is set to introduce its VF 8 model to the U.S. market with a unique vision—it aims to craft a vehicle that feels like part of the family. The VF 8 reflects high-quality design, provided with an attractive pricing strategy. The Eco trim starts at an accessible $39,900, while the Plus trim stands at $44,900. Attractive leasing terms further enhance accessibility, beginning at $269 per month besides a compelling 0% financing option.

The inclusion of remarkable warranties—10 years or 125,000 miles for the vehicle and 10 years unlimited mileage for the battery—underscores the automaker's commitment to customer satisfaction and peace of mind. Such confidence in their product paves the way for welcoming new 'family members' into American households.

Features of the VF 8


VinFast has ensured that the VF 8 stands out not just in pricing, but in its features and comfort. High-end upholstery and 12-way powered seats with heating and ventilation exemplify user-centered design. Furthermore, advanced safety features such as 11 strategically placed airbags and a comprehensive Driver-Assistance System (ADAS), equipped with functionalities like traffic assist and lane keeping, emphasizes the brand's prioritization of occupant safety.

Beyond its safety credentials, the VF 8 stands out with a futuristic 15.6-inch infotainment screen and customizable options via the VF Connect app. Features such as camp mode and valet mode aim to cater to various user needs, while integrated games add an entertaining layer to the driving experience.

Conclusion: What’s in a Name?


VinFast's VF 8 exemplifies their aspiration to redefine family vehicles in America. With its combination of safety, comfort, and emotional resonance, it invites families to embrace electric mobility and perhaps ponder the question: What will you name your VF 8? As cars continue to symbolize and accommodate the evolving dynamics of family life, VinFast positions itself as a pivotal player in this movement.

Topics Auto & Transportation)

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