Experience the Aloha Spirit with FamilyMart's Latest CM
On July 15, 2025, FamilyMart, alongside its president Kensuke Hosomi, will unveil its latest campaign, featuring a mouth-watering selection of Hawaiian-inspired dishes. This initiative aligns with their ongoing commitment to enhance taste and customer delight through inventive dining experiences. The new offerings include popular Hawaiian items like SPAM® rice balls, loco moco, and malasadas, aiming to replicate the sunny vibes of Hawaii across 16,300 FamilyMart locations nationwide.
Aloha Mood: An Exclusive Interview with the Stars
In the newly launched commercial titled “Uma Aloha,” actors Kotaro Yoshida and Rika Yagi are captured in idyllic Hawaiian settings, sporting vibrant traditional attire. During an impromptu interview, when asked about their culinary desires in Hawaii, both stars joyfully visualize themselves indulging in SPAM® rice balls, loco moco, and malasadas. The playful revelation that these dishes are indeed available at FamilyMart leaves them in surprise, making for an amusing reaction captured on camera.
TV Commercial Highlights
- - Title: Uma Aloha
- - Launch Date: July 15, 2025
- - Starring: Kotaro Yoshida, Rika Yagi
- - Broadcast Areas: Nationwide (with some exceptions)
- - Watch the Video: YouTube Link
Striking Attire: Aloha in Fashion
Both Yoshida and Yagi acknowledge their lack of previous travel to Hawaii, yet express enthusiasm over their colorful costumes for the film. Yoshida, often wearing aloha shirts, shared, "This feels like real Hawaiian style, and I’m surprised I look good in pink!" Yagi, adorned in a bright orange muumuu with floral accessories, remarked, "Wearing this uplifting outfit made me sparkle with excitement and I couldn’t help but take selfies!"
Upon receiving a beautiful flower arrangement accompanied by FamilyMart-colored leis, both stars cherish the moment, with Yagi exclaiming, "This is so FamilyMart!" and Yoshida joyfully concluding with an enthusiastic "Aloha!"
Ukulele Jam: A Taste of Tradition
Adding a touch of Hawaiian tradition, an ukulele appears in the filming. Despite jokingly claiming he couldn't play, Yoshida effortlessly strums the ukulele, and he and Yagi delightedly sing the familiar FamilyMart jingle, "You and I, convenience, FamilyMart!" This moment showcases their chemistry and adds to the overall cheerful dynamics of the ad.
Reflections on Haleiwa Delights
When asked about their favorite Hawaiian dishes featured in the campaign, the actors share their insights with enthusiasm. Yoshida expresses his love for SPAM®, fondly recalling how he often enjoys it during breakfast, particularly blended with eggs. He praises FamilyMart for making it easily accessible. Conversely, Yagi is taken aback by the deliciousness of the "Salmon Poke with Colorful Veggies & Pasta" and relates it to fond memories of enjoying poke abroad, emphasizing how thrilling it is to savor such authentic flavors locally.
Both stars eagerly reveal when they’d like to enjoy Hawaiian cuisine. Yoshida envisions dining outdoors with family on sunny days, while Yagi prefers indulging on leisure days, excited about the prospect of experiencing genuine Hawaiian flavors without leaving Japan.
Ad Surprises and Island Dreams
The actors reflect on the amusing moment when a reporter mentioned FamilyMart carries what they believed to be exclusively Hawaiian foods. They share humorous surprises about things they've stumbled upon at the store, while Yoshida recognizes the allure of their dream destination. Both share a mutual yearning to visit Hawaii one day, lured by its tranquil beaches and tantalizing cuisine.
Finally, as summer unfolds, Yoshida shares his swimming ambitions, aiming to swim further distances. On the other hand, Yagi is eager to try ziplining, driven by her childhood dream of flying through the air.
In celebration of Hawaiian culture and flavors, this campaign epitomizes FamilyMart’s commitment to enriching the lives of its customers. The launch on July 15 promises a delightful culinary journey that invites consumers to sample the tastes of Hawaii without needing to board a plane.