Flor de Caña Partners Again as the Official Rum of Mutua Madrid Open 2026

Flor de Caña: A Sustainable Partner for the 2026 Mutua Madrid Open



Celebrated rum brand Flor de Caña has announced its return as the official rum of the renowned Mutua Madrid Open for the third consecutive year, strengthening its presence in the world of prestigious sporting events. The tournament, known globally for its high-level tennis matches, will feature unique experiences and exquisite cocktails crafted with Flor de Caña, allowing fans to enjoy world-class tennis and premium beverages.

A Commitment to Sustainability


Flor de Caña is not just any rum; it is a premium brand certified as carbon neutral, recognized internationally for its dedication to sustainability. The rum is produced from sugarcane cultivated sustainably, and the distillation process utilizes 100% renewable energy. This commitment to eco-friendly practices aligns seamlessly with the values of the Mutua Madrid Open, promoting a prestigious image that resonates with fans around the world.

During the event, attendees can indulge in a range of refined rum offerings, including the brand's signature “Flor Ginger,” which serves as the official cocktail of the tournament. The overall ambiance created by the presence of Flor de Caña at the event promises to enhance the spectator experience, combining high-quality rum with the excitement of professional tennis.

Tennis Stars and Iconic Appearances


The 2026 edition of the Mutua Madrid Open will welcome some of the biggest names in tennis, including Novak Djokovic, Aryna Sabalenka, Coco Gauff, and more. As these stars compete for glory on the court, Flor de Caña will be front and center, showcasing its wide array of aged rums in both the VIP area and public settings.

Adding to the festivities, football icon Luis Figo will make a special appearance at the event. Emphasizing his friendship with the brand, Figo will engage with fans to explore the depth of Flor de Caña’s flavors, demonstrating how a great rum can elevate the enjoyment of watching the tournament. This collaboration not only highlights the rhythm of sports and lifestyle but also reinforces the tradition of excellence associated with both the rum and the tournament.

A Celebration of Excellence


The partnership between Flor de Caña and the Mutua Madrid Open exemplifies a unique synergy between distinguished brands. Both represent values of excellence, tradition, and international appeal. Just as the world’s top tennis players exhibit precision and dedication, Flor de Caña reveals its commitment to quality through natural aging processes and sustainable production.

Fans are invited to experience the tournament not just through the lens of world-class athletics but also by savoring each sip of Flor de Caña rum. This fusion presents a rare opportunity to enjoy an event steeped in elegance, character, and unique flavors.

In summary, the collaboration between Flor de Caña and the Mutua Madrid Open is not merely a sponsorship; it is a celebration of culture, sport, and sustainability. As this partnership continues to flourish, both entities invite fans to come together for an unforgettable experience at the Mutua Madrid Open 2026, where sportsmanship and fine rum intertwine to create lasting memories.

About Flor de Caña


Flor de Caña, established in 1890, has been distilling rum with passion for over a century. With an unwavering commitment to sustainable practices, it is recognized as one of the world’s most sustainable rum brands. The company’s portfolio reflects its dedication to quality, crafted in a region rich with volcanic soil, enhancing the flavors of its unique offerings.

Experience Flor de Caña at the Mutua Madrid Open and discover the exquisite craft of rum in a lively environment, making this event more memorable than ever.

Topics Entertainment & Media)

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