Blokees Strengthens Competitiveness at China Toy Expo 2025 with Exciting New Products
From October 15 to 17, 2025, Blokees marked its first appearance at the renowned China Toy Expo, a significant event for the toy industry. The brand, known for its construction character figures, showcased two primary product lines: Blokees Model Kits and BLOKEES WHEELS, featuring over 100 products inspired by nearly 30 globally recognized brands like Ultraman, Transformers, DC Comics, and Sanrio. This presentation highlighted Blokees' extensive product ecosystem designed to meet the diverse needs of fans and collectors worldwide.
Among the notable series introduced at the expo was the HERO10 product line. This included the Transformers Galaxy Version 09 – Darkest Hour and new series inspired by popular franchises such as Saint Seiya and Kamen Rider. A significant highlight was the DC Defender Version 01 – Legendary Batman Assemble kit, marking the brand's first commercial launch of the DC series in the Defender Edition.
Blokees also caught the attention of model kit collectors aged 16 and above with its Champion and Legend series. The expo featured almost 50 Blokees Model Kits inspired by iconic global franchises, including EVANGELION and Transformers, accounting for over 70% of all showcased products.
Furthermore, Blokees has been expanding its daadoos product line targeted at female consumers. In addition to existing series such as FUN, DREAM, MATE, and ART, the new NEST series was unveiled, featuring characters from the animated series The Powerpuff Girls. Another exciting addition was the BLOKEES WHEELS product category, which was officially launched at WF 2025 and presented with an even wider range of offerings. The C series catered to a broad fan base of well-known brands with models inspired by Ultraman, while the E series targeted adult fans with products themed around the Fast & Furious franchise. Notably, this series also represented the first commercial introduction of Fast & Furious products within the Blokees lineup.
During the China Toy Expo 2025, Blokees showcased exceptional modified models as part of its BFC program, which embodies the spirit of collaboration and co-creation with its fans. This was complemented by a two-day offline BFC Creation Contest held alongside the exhibition, where participants eagerly engaged in six themed competitions based on their interests.
Looking ahead, Blokees aims to continue offering players around the globe a rich and high-quality product range, bringing the joy of building and engagement to toy enthusiasts everywhere. The brand is committed to enhancing its offerings to meet the evolving tastes of its consumers, ensuring that its products remain competitive in the fast-paced toy market.
Among the notable series introduced at the expo was the HERO10 product line. This included the Transformers Galaxy Version 09 – Darkest Hour and new series inspired by popular franchises such as Saint Seiya and Kamen Rider. A significant highlight was the DC Defender Version 01 – Legendary Batman Assemble kit, marking the brand's first commercial launch of the DC series in the Defender Edition.
Blokees also caught the attention of model kit collectors aged 16 and above with its Champion and Legend series. The expo featured almost 50 Blokees Model Kits inspired by iconic global franchises, including EVANGELION and Transformers, accounting for over 70% of all showcased products.
Furthermore, Blokees has been expanding its daadoos product line targeted at female consumers. In addition to existing series such as FUN, DREAM, MATE, and ART, the new NEST series was unveiled, featuring characters from the animated series The Powerpuff Girls. Another exciting addition was the BLOKEES WHEELS product category, which was officially launched at WF 2025 and presented with an even wider range of offerings. The C series catered to a broad fan base of well-known brands with models inspired by Ultraman, while the E series targeted adult fans with products themed around the Fast & Furious franchise. Notably, this series also represented the first commercial introduction of Fast & Furious products within the Blokees lineup.
During the China Toy Expo 2025, Blokees showcased exceptional modified models as part of its BFC program, which embodies the spirit of collaboration and co-creation with its fans. This was complemented by a two-day offline BFC Creation Contest held alongside the exhibition, where participants eagerly engaged in six themed competitions based on their interests.
Looking ahead, Blokees aims to continue offering players around the globe a rich and high-quality product range, bringing the joy of building and engagement to toy enthusiasts everywhere. The brand is committed to enhancing its offerings to meet the evolving tastes of its consumers, ensuring that its products remain competitive in the fast-paced toy market.
Topics Consumer Products & Retail）
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