#Japan #Gen Z #Tokyo #engagement #Oshi-Katsu

Uncovering the Link Between 'Oshi-Katsu' and Workplace Engagement

The latest issue of the management magazine "Omni Management" released by the Japan Management Association provides intriguing insights into the compelling relationship between the trending concept of "oshi-katsu" (supporting your favorite) and workplace engagement, especially for the younger workforce. On November 4, 2025, the magazine’s electronic version sheds light on effective engagement strategies that can help retain young talent in the organization.

The Challenge of Turnover

According to statistics from the Ministry of Health, Labor and Welfare, the turnover rate for new university graduates within three years is as high as 34.9%, while for high school graduates, it reaches 38.4%. In a survey conducted by the Japan Management Association, it was revealed that young employees feel that essential components like psychological safety and supportive colleagues are vital for their continued employment. The common issue faced by many companies is an inability to create an engaging work environment that fosters retention.

The Role of Engagement in Retention

High levels of employee engagement significantly contribute to a sense of pride in their work and a proactive attitude among staff. As discussed in this issue, the essence of "oshi-katsu" resonates deeply with engagement strategies; both focus on the notion of supporting and cherishing the unfinished journey of individuals. By integrating the spirit of "oshi-katsu" in the workplace, organizations can cultivate a sense of belonging and initiative, leading to the creation of a "supportive workplace."

Features of This Issue

The magazine delves into various facets of this approach, providing practical tips for application in daily operations:

• - Feature Article by Shuhei Ubayashi (President of NEWONE Co., Ltd.) explores the correlation between youth turnover and workplace engagement. It emphasizes actionable insights that can be implemented immediately to enhance the work environment.

• - Series installments include contributions from various experts:

- Akira Honda, HR Consultant, shares thoughts on survival in modern civilization.
- Ken Mori, Journalist and Part-time Lecturer at Senshu University, discusses the challenge of conveying unspoken truths in the context of the upcoming 2025 Deaflympics.
- Tomomi Himeno, Director of Himeno Clinic, highlights the importance of maintaining a balance in autonomic nervous systems for optimal health.
- Kenjiro Hashimoto, President of Nippon Bunri University, explores the career trajectories and success patterns of Generation Z.
- Naotaka Sugawara, Deputy Mayor of Bandai Town in Fukushima Prefecture, addresses stakeholder considerations in municipal management.

Additionally, there is a feature by the Policy Planning Division of Kasukabe City, Saitama Prefecture, which outlines their vision of creating a city that residents cherish and newcomers aspire to join.

About Omni Management

"Omni Management" traces its origins back to 1949, when the Japan Management Association was established and began publishing the journal, "Business Administration and Management." This magazine covers a wide array of managerial issues and has been tailored to suit a broad demographic of business professionals. In April 2021, it transformed into a digital format, ensuring it remains relevant and accessible to readers from all generations.

Japan Management Association's Vision

Since its inception, the Japan Management Association has focused on modernizing and streamlining management practices in Japan. The core philosophy revolves around promoting harmony among management, human factors, and science, contributing to sustainable development within society. Their ongoing commitment is to innovate management practices alongside clients, shaping the future of Japanese management.

To read more about this engaging edition, please visit the Japan Management Association's official website. For inquiries, you can reach the Public Relations Department at the Japan Management Association at 03-6632-7132 or via email at [email protected].