#United States #New York #Data Science #Integral Ad Science #Melissa Furze

Integral Ad Science Welcomes Melissa Furze as Head of Data Science

Integral Ad Science (IAS), a prominent name in global media measurement and optimization, has made a significant move by appointing Melissa Furze as its new Head of Data Science. This strategic addition comes on the heels of IAS's commitment to accelerate its capabilities in data science and artificial intelligence.

Melissa joins IAS from LinkedIn, where she held the role of Global Vice President of Customer Science for LinkedIn Marketing Solutions. Her impressive track record spans over two decades in data analytics, AI, and customer insights, making her a valuable asset for IAS as it looks to enhance its data-driven strategies.

According to IAS's CEO, Lisa Utzschneider, Melissa Furze brings an extraordinary mix of technical expertise and global leadership. Her experience will be crucial for IAS as it aims to implement an AI-first approach, utilizing intricate data insights to provide innovative solutions that elevate the value of advertising for both brands and publishers.

Under Melissa's leadership, the data science team at IAS will work closely with other departments, including product and engineering, to foster innovation. The goal is to bolster the platform's preventive measures and performance capabilities, ensuring that advertisers can trust the data underlying their campaigns.

At LinkedIn, Melissa played a pivotal role in building a robust Customer Science organization, merging analytics, research, data engineering, AI development, measurement, and solutions into a unified global function. Her leadership in AI transformation strategies led to the establishment of proprietary intelligence platforms and automation initiatives aimed at enhancing productivity and scaling efforts.

One of her notable accomplishments at LinkedIn was leading the commercial aspects of data privacy and measurement programs, focusing on building trust and governance within global data solutions. Prior to her tenure at LinkedIn, Melissa held senior positions at various organizations, including DAA, O2, Eircom, and Wunderman, where she led analytics and insights teams across multiple continents.

In her own words, Melissa expressed her enthusiasm for joining IAS at a crucial phase in the company’s evolution. She recognizes IAS's integral role in promoting trust, transparency, and performance across digital media. As she steps into this new position, her focus will be on leveraging IAS's strong foundation to advance the next generation of data science and AI solutions.

The impact of Melissa's appointment is expected to be far-reaching within IAS. With her at the helm of data science, IAS is poised to push the boundaries of what's possible in digital advertising. By combining innovative data strategies with an AI-driven framework, the company aims to provide more effective advertising solutions that will resonate with brands and publishers alike.

Throughout the years, IAS has established itself as a leader in delivering actionable data that drives results for large advertisers, publishers, and media platforms. With Melissa Furze leading the data science initiatives, IAS is now in an even stronger position to fulfill its mission of being the global benchmark for trust and transparency in the digital media landscape.

As the digital advertising environment grows increasingly complex, having a figure like Melissa at the forefront of IAS's data science division will be instrumental in navigating this landscape. Her commitment to innovation and excellence will undoubtedly help propel IAS into a new era of data-driven decision-making that benefits all stakeholders involved in the advertising ecosystem.