Milliways' $3 Million Funding Fuels Expansion of Plastic-Free Chewing Gum Across the U.S.

Milliways Secures Funding for U.S. Growth

The innovative chewing gum brand Milliways, known for its environmentally friendly, plastic-free product, has successfully raised $3 million to further accelerate its expansion within the United States. This funding marks a significant milestone for the brand, which has garnered attention and a growing customer base since its inception in 2021.

Founded by entrepreneur Tom Raviv, Milliways quickly rose to prominence as one of the largest gum companies in the UK, and now aims to replicate its success in the U.S. market. The latest round of investment has attracted notable figures from the industry, including Mehmet Yüksek, former CEO of Perfetti Van Melle North America, and Leon Amram, ex-owner of Intergum. Their collective expertise and confidence in the brand's mission significantly enhance Milliways' potential for success in the competitive U.S. retail landscape.

Expanding Retail Presence

With the recent funding, Milliways intends to intensify its marketing efforts, broaden its retail distribution, and expand product inventories. In just over a year since its U.S. launch, the brand has successfully penetrated more than 2,000 stores across the nation, including prominent retailers such as Sprouts, Meijer, Hy-Vee, Raley's, and Fred Meyer. According to recent SPINS data, Milliways has become the best-selling plastic-free gum brand.

Raviv emphasizes that consumer preferences are evolving at an unprecedented pace. The influence of artificial intelligence and social media has empowered consumers to be more informed, and they are increasingly interested in healthier lifestyle choices. "Whether it's GLP-1s, longevity hacks, or plastic-free chewing gum, the desire to live healthier lives is now at the top of everyone's agenda," Raviv stated. His personal journey as a lifelong gum enthusiast inspired him to launch Milliways, driven by his wish to provide a healthier alternative for consumers who share his concerns about plastic ingestion.

Responding to Consumer Demand

The natural ingredients that comprise Milliways gum address a growing demand for clean-label products. Made with seven naturally-derived components, the gum is free from plastic, sugar, and aspartame, making it an appealing choice for health-conscious consumers. The product meets the rising expectations of individuals seeking better-for-you alternatives amid increasing awareness of the health risks associated with microplastics commonly found in conventional chewing gum.

Raviv points out the urgent concern regarding microplastic consumption, emphasizing that conventional gum represents a significant source of such ingestion, which may have adverse health effects. The increasing scrutiny on traditional gum forms a robust backdrop for the emergence of high-quality, plastic-free alternatives like Milliways. With this new funding, the brand expects to enhance its availability, reaching an even wider audience with its commitment to healthier, sustainable choices.

A Flavor for Everyone

Unlike traditional gums, Milliways’ offerings include a variety of flavors such as Spearmint, Peppermint, Mighty Mint, Bubblemint, Strawberry, and Watermelon, appealing to a diverse palate. The gum retails for approximately $2.49 for a 10-piece pack and $5.99 for a 30-piece pack—a competitive price point that reflects the high-quality ingredients used.

Looking ahead, Milliways has an exciting roadmap filled with opportunities to partner with new retailers keen to support their mission. As the company continues to grow and adapt, it stands as a testament to the shifting landscape of consumer products towards more conscious, health-oriented choices. For more details about their products and vision, interested parties can visit milliwaysfood.com.