Fearey Expands Leadership with Strategic New Appointments

Fearey, a premier public relations (PR) and strategic communications agency based in Seattle, is taking significant strides towards redefining its service offerings. With a legacy of nearly 45 years, the firm is transitioning from a traditional PR model into a fully integrated marketing and communications agency. In this endeavor, Fearey announced the addition of two seasoned professionals to its leadership team: Randy Coté as Senior Vice President of Public Relations and Cameron Rizzardini as Vice President of Creative and Digital.

This strategic move not only reflects Fearey’s commitment to enhancing its capabilities but also aligns with the growing demand for innovative and integrated marketing solutions in an ever-evolving marketplace. Both Coté and Rizzardini bring a wealth of experience that complements Fearey’s existing expertise in media relations, public affairs, and reputation management.

Strengthening the Team

CEO and President Aaron Blank expressed enthusiasm about the new appointments, stating, "Randy and Cam bring a unique blend of creative vision and strategic discipline that aligns perfectly with where Fearey is headed." His confidence in their capabilities underscores the potential for elevated service delivery across the agency's operations, offering clients a coherent approach to storytelling that spans every communication channel.

Randy Coté: A Leader in Tourism and PR

With over a decade of leadership experience in marketing and brand strategy, Randy Coté joins Fearey after serving as the Chief Marketing Officer for notable Seattle attractions like the Space Needle and the Chihuly Garden and Glass. His robust background within the tourism and entertainment sectors has equipped him with invaluable insight into crafting comprehensive marketing strategies. At Fearey, Coté’s role will include overseeing PR strategy and managing the PR team, where his proven track record will help elevate Fearey's profile in the competitive landscape.

"I've long admired Fearey's reputation for integrity and impact," said Coté. "Joining this team at such a transformative time, when PR and marketing are converging more than ever, is a thrilling opportunity to stretch the canvas and start painting in more colors."

Cam Rizzardini: Innovating the Digital Narrative

Cameron Rizzardini, known for his innovative storytelling prowess, joins Fearey from his own creative studio, Rizz Creative. His impressive portfolio includes work with high-profile clients such as the Seattle Seahawks and Yahoo Sports. Rizzardini has significant experience in digital media, having previously spearheaded the digital department for the Seattle Kraken. His approach at Fearey will involve leading the creative studio and furthering digital innovation initiatives within the firm.

“The line between PR, digital and brand is thinner than ever,” Rizzardini remarked. “Great storytelling today isn't about being louder; it's about being fearless. The right story cuts through algorithms and resonates with what culture is feeling.”

Shared Vision and Future Direction

Although Craig and Rizzardini come from distinct professional backgrounds, their shared experiences in shaping local brands in Seattle position them uniquely within Fearey. They possess a deep understanding of public perception, fan engagement, and brand evolution—all critical elements in today’s media landscape. Together, they are paving the way for a fresh era of integrated marketing and PR where innovative creativity harmonizes with strategic clarity.

About Fearey

Established in 1981 by the renowned PR figure Pat Fearey, the Fearey Group is recognized as the most established independent PR, public affairs, and digital media firm in the Pacific Northwest. Throughout its history, Fearey has earned the trust of numerous public, private, and nonprofit organizations, consistently pushing the envelope to achieve remarkable outcomes in communication strategies. As a founding member of the Public Relations Global Network, Fearey continues to reinforce its commitment to innovative integration and excellence in the field.

For more insights on their evolving services and leadership, visit fearey.agency.