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Alliant University Unveils New Brand Identity

Alliant University has officially announced a significant transformation of its brand, symbolizing a pivotal moment in its ongoing journey to prepare credentialed professionals. The enhancements include a new name, streamlined logo, and an updated visual identity that collectively highlight the institution's commitment to fostering professionals in psychology, education, healthcare, business, and forensics.

A Legacy of Impact

For over fifty years, Alliant's flagship institution, the California School of Professional Psychology, has played a crucial role in shaping the fields of psychology and mental wellness. With a history stretching back more than a century, Alliant's outreach has significantly expanded, now encompassing various environments including clinics, classrooms, and community settings. This ongoing evolution emphasizes Alliant's focus on licensure and credentialing programs, ensuring that education remains relevant and adaptable for working adults.

Andy Vaughn, the President and CEO of Alliant, remarked, "Today, we've expanded our footprint beyond California, signifying a broader commitment to empowering professionals dedicated to educating, healing, and leading their communities."

Key Changes in Branding

The university's name has been simplified from Alliant International University to simply Alliant University. Additionally, the names of its schools will now exclude the word 'California' and official acronyms, while the California School of Professional Psychology will retain its designation.

A notable feature of the rebranding is the modernized torch logo, which draws from the university's traditional academic seal. This symbol stands for Alliant's century-long legacy of progress, representing a guiding light that helps students discover their purpose and potential in their respective fields.

The Rationale Behind the Evolution

The updates to Alliant’s brand stem from comprehensive feedback from a diverse group of stakeholders, including faculty, students, alumni, and staff. With the divestment from international campuses, the rebranding aims to enhance clarity and accessibility, ultimately allowing Alliant to position itself for further national growth. This evolution authentically conveys what Alliant represents and its progressive, student-centered approach to education.

Core Values and Community Commitment

Despite the changes in its name and logo, Alliant's core identity remains rooted in its commitment to diversity and support for an international, multicultural community. The university witnessed a notable growth of 17% year-over-year among non-U.S. students in 2025, showcasing its ability to welcome global perspectives while upholding its values.

At the heart of Alliant’s mission are its IMPACT values—Inclusion, Mentorship, Passion, Accountability, Communication, and Teamwork—which are celebrated and revered throughout its community.

To delve deeper into Alliant's purpose-driven educational programs, expert faculty, and fostering culture of inclusivity, stakeholders are encouraged to explore the university's offerings at alliant.edu/stories.

Looking Ahead

As a Certified B Corporation and public benefit university, Alliant is steadfast in its dedication to social responsibility, aiming to cultivate graduates who enact positive change in their communities and the world at large. Grounded in a rich heritage of excellence, Alliant combines innovative educational practices with an inherent understanding of the diverse needs of its student body.

For more information on this remarkable transformation and to learn about Alliant's commitment to preparing impactful professionals across various sectors, visit alliant.edu.