#China #Hangzhou #Geely Auto #Coolray #Monjaro

Geely Auto's Impressive Growth in 2024

Geely Auto, a prominent player in the automotive industry, has announced remarkable sales figures for 2024, achieving a total of 2.17 million units sold. This figure represents a 32% increase compared to the previous year, demonstrating Geely's robust expansion strategy. A notable highlight is the surge in international markets, where Geely's sales increased by over 53%, with 403,923 units exported.

Global Market Expansion

In 2024, Geely Auto significantly enhanced its global presence, reaching over 80 countries and regions and penetrating more than 10 new markets. The automaker fortified its standing in regions like the Middle East, Eastern Europe, and Latin America. The launch of 16 new models in over 40 markets was pivotal in this expansion, underscoring the company's commitment to delivering high-quality vehicles and exceptional customer experiences worldwide.

Strengthening Local Operations

Geely Auto's global sales and service network saw considerable growth, expanding to nearly 900 points of sale, a remarkable 69% increase compared to the end of 2023. The company bolstered its regional operations by constructing two factories in Asia and Africa and establishing four new subsidiaries in Indonesia, Australia, the Philippines, and Chile to enhance local market access. Furthermore, a modern global spare parts network was established, featuring a central hub complemented by five strategic overseas locations.

Flagship Models Driving Growth

The standout model, Coolray, achieved a sales milestone of 1 million units, making its mark in 51 countries and ranking among the top three in its segment across six major markets. The Monjaro model experienced a staggering 150% increase in exports compared to the previous year, showcasing its high demand attributed to luxury design and powerful performance. Meanwhile, the Emgrand model continues to dominate the A-segment market, securing a place among the top three in nine key markets. Additionally, the Geely EX5 gained international attention through various automotive showcases, like Automechanika Frankfurt and Thailand Auto Expo.

Crafting an Inclusive User Experience

By 2024, Geely's user base exceeded 16 million, reflecting a consistent focus on product innovation, operational excellence, and brand development. Geely tailored its offerings to diverse markets, pursuing a multi-fuel technology strategy encompassing internal combustion engines, hybrids, electric vehicles, and methanol engines.

Commitment to ESG Achievements

Geely Auto showcased its commitment to social responsibility through multiple initiatives, ranging from charitable efforts in Europe to social projects in Latin America and vehicle recycling programs in Africa. These initiatives illustrate the company's resolve to positively impact the global community.

In 2025, Geely Auto is poised to pursue ambitious sales targets of 2.71 million units, alongside enhancing its operational systems, business capabilities, product strategies, and service quality. As the automotive landscape evolves, Geely's strategic expansions and innovations position the company as a formidable contender in the global market.