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Enito Group Partners with Police to Address Online Scams

Enito Group, the company behind popular matchmaking applications "with" and "Omiai," has recently initiated a significant public awareness campaign against online romance and investment scams. Collaborating with the Tokyo Metropolitan Police Department, this initiative aims to educate users about the increasing prevalence of these types of fraud, particularly affecting those using social media and dating platforms.

This partnership marks a pivotal moment, being the seventh case nationwide where prefectural police have joined forces with a private entity to tackle online scam issues. Previously, Enito Group successfully collaborated with the police in June and October 2025 to raise awareness about overcharging fraud, indicating a solid track record in crime prevention outreach.

In 2025 alone, victims in Tokyo incurred losses totaling a staggering ¥27.72 billion ($187 million), which highlights the rising financial dangers associated with scams involving both social media investments and online romances. This alarming trend is compelling law enforcement agencies to ramp up their preventive measures, including enhanced information dissemination through official websites and social media channels.

As part of their commitment to user safety, Enito Group maintains regular communication with the National Police Agency and other consumer protection organizations. Following a successful partnership with the Chiba Prefectural Police in July 2025, they have since engaged with various local police departments to inform users about common scam tactics and preventive measures. This strategy is not only beneficial to users of "with" and "Omiai" but also seeks to protect the online community at large.

Leadership Insight

Ryoma Anshin, head of the Trust & Safety Department at Enito Group, stated, "Our top priority is creating a safe and secure environment for our users. We have a history of effective collaborations with the Tokyo Metropolitan Police regarding scam prevention, and we're extending that commitment to tackling social media and romance fraud. Moving forward, we will enhance our cooperation with law enforcement to elevate user awareness and ultimately contribute to the healthy development of the matchmaking app sector."

The Tokyo Metropolitan Police provided further insights, emphasizing that these scams often manipulate trust, exploiting online interactions to deepen relationships without face-to-face meetings. Scammers typically use enticing reasons for monetary transfers, such as investment opportunities or fees, tricking victims into sending money to bank accounts designated by fraudsters. Furthermore, police reports indicate that younger individuals are increasingly falling victim to these schemes, leading to a push for heightened awareness initiatives.

Proactive Measures

Enito Group's Trust & Safety Department employs a robust monitoring system to detect and manage malicious users. Their operations run 24/7, utilizing both automatic and manual monitoring to ensure the safety of the platform. The company has taken further steps by implementing features that alert users when a scam attempt, such as requests for social media exchanges, arises. They are also working with regulatory bodies and experts in a newly established advisory board, which focuses on addressing broader social challenges surrounding matchmaking platforms.

The matchmaking app market is transforming, with surveys revealing that a quarter of married individuals in Japan met their spouses via dating apps. As user trends shift, Enito Group aims to offer not just a service for romantic matches but a broad array of life-event support, thereby presenting themselves as a foundational infrastructure for social interactions.

Looking Forward

Enito Group's holistic approach aims to bolster user safety and promote awareness surrounding online scams. Their future plans will not only involve continuous updates to their technology-driven safety measures but also enhancing educational efforts to guide users on safely navigating the matchmaking landscape. Utilizing AI and machine learning, they will develop optimized matchmaking experiences while ensuring a trustworthy platform. As they strive to create an ecosystem that fosters genuine connections, the focus remains on transitioning from mere matches to lasting relationships.

Moreover, with over 20 million combined users on "with" and "Omiai", the company is poised to expand its influence, reinforcing its dedication to safe matchmaking and proactive user education. As part of their aim to weave safety into the fabric of online dating, Enito Group is determined to continuously evolve its strategies and practices, inviting users to engage freely in the endless possibilities that meaningful connections represent.