#Japan #Shibuya #Shijimi Ramen #Oruni Co. #Guilt-Free

Oruni's Shijimi Ramen Goes Guilt-Free with New POP

Oruni Co., headquartered in Shibuya, Tokyo, has recently unveiled a fresh point-of-purchase (POP) display for its renowned Shijimi Ramen, set to debut in stores starting April 2025. The focus of this new marketing initiative is to emphasize the remarkable low-calorie nature of their signature dish, boasting just 373 calories per serving. By enhancing the visual messaging around this astonishingly healthy ramen, Oruni aims to create a more inviting atmosphere for customers, encouraging them to indulge without worry.

A Guilt-Free Culinary Experience—373 Calories of Delight

The updated POP prominently showcases three key messages aimed at consumers:

• - Zero Guilt in Every Bite!
• - Remarkably Low Calorie Count: 373kcal
• - Low in Salt and Fat

These statements clearly communicate that even late-night cravings can be satisfied with a “body-friendly ramen.”

At the heart of Oruni's ramen is premium shijimi, sourced from Lake Shinji in Shimane Prefecture, crafted meticulously to highlight the natural flavors of the ingredients. The ramen's broth is engineered with just the essential seasonings needed to strike a fine balance between taste and satisfaction, resulting in the commendable nutrition profile of 373 calories per bowl.

The Perfect Late-Night Meal

Presently, Oruni's new POP can be seen at both its main store in Matsuyama, Ehime, and its second location in Nishiazabu, Tokyo. Catering to late-night workers, Oruni offers a comforting bowl of ramen that supports the health of the liver and aids digestion.

The inspiration behind this new messaging stemmed from feedback expressing the desire for meals that can be enjoyed without guilt, even after a night out. Phrases like, “I want something healthy after a long day” resonate with many who seek nutritional solace in their nighttime meals, establishing the POP as a powerful symbol of Oruni's commitment to health-conscious dining.

Store Locations and Hours

• - Oruni Shijimi Ramen Matsuyama Main Store

Hours: 21:00 - 4:00 (Next Day)
Address: 2-10-10 Sanbancho, Matsuyama, Ehime, 790-0003, Sky Tower Building 1F

• - Oruni Shijimi Ramen Nishiazabu Store

Hours: 24:30 - 6:00 (Closed Sundays)
Address: 1-4-48 Nishiazabu, Minato, Tokyo, 106-0031, Daiju Building 2F

Company Overview

• - Company Name: Oruni Co., Ltd.
• - CEO: Masataka Kumazaki
• - Established: November 2024
• - Location: 1-10-8 Dogenzaka, Shibuya, Tokyo, 2F-C, Shibuya Dogenzaka Tokyu Building
• - Business Focus: Operations of restaurants and development/sale of liver care food products.
• - Official Website: https://orni-group.com/

In conclusion, Oruni's innovative approach towards Shijimi Ramen not only transforms a beloved dish into a guilt-free option but also reinforces the brand's dedication to health-oriented dining. These advancements in marketing will undoubtedly resonate with a wide audience looking for delicious yet nutritious meal options.