Rethinking Farewells with Flowers: A New Norm for End of Life Celebrations

On August 7th, recognized as 'Flower Day' in Japan, the company LIVENT, dedicated to enhancing the quality of life in our aging society, conducted a survey to explore preferences regarding flowers for final farewells.

The results indicated a significant shift in sentiment towards more personalized, positive farewells. According to the survey:

- 92.8% of respondents expressed their desire to be sent off with flowers.
- Over 70% indicated a preference for seasonal blooms or their favorite flowers, rather than the traditional chrysanthemums and lilies—only 5.5% wanted to be honored with chrysanthemums, a flower historically associated with funerals.

This confirms that individuals today wish to reflect their personal preferences and individuality even at the end of life.

Key Insights from the Survey Results

1. A Warm and Bright Departure with Flowers

A remarkable 92.8% indicated they would like to be sent off with flowers. Respondents shared that flowers symbolize a hopeful and warm farewell, with responses highlighting that flowers can lighten the mood and offer healing during a somber moment. Free responses included comments like:

- "Surrounded by flowers, even a sad occasion turns gentle" (Female, 40s)
- "I could express the deceased's personality through flowers" (Female, 60s)
- "A colorful farewell comforts the hearts of those who remain" (Male, 50s)

2. Preferences for Seasonal or Personal Flowers

The survey revealed that 70% of respondents desired to be sent off with seasonal flowers or flowers they love, such as sunflowers or cherry blossoms, deeply tied to personal memories. Free responses indicated a strong desire for a floral tribute that captures their essence.

3. The Traditional Image of Chrysanthemums

When asked about the flower that comes to mind for funerals, 63.7% identified chrysanthemums as the dominant flower. However, many also noted the outdated perception attached to them, such as the idea that they create a somber atmosphere. Many voiced the desire for a vibrant array of flowers instead of adhering to old customs, suggesting a shift towards more celebratory floral arrangements.

4. Personal Experiences of Floral Farewells

Only 21.6% of respondents reported having experienced sending someone off with flowers. Yet those who shared their stories expressed powerful sentiments. For instance:

- "I honored my father with a wave-inspired floral arrangement, which deeply moved us" (Female, 50s)
- "We decorated with cosmos, my mother’s favorite, and the cheerful colors eased the pain" (Female, 60s)

5. The Emerging Concept of 'Flower Funerals'

While only 39.1% were familiar with the term 'flower funeral', many expressed interest upon being introduced to the concept, highlighting an openness to new ways of honoring loved ones. Free responses indicated many feel that experiencing a flower funeral could redefine traditional views on funerals.

Conclusion: A New Way to Honor Lives with Favorite Flowers

This survey indicates a profound shift towards more personalized and emotional ceremonies. People are increasingly seeking to cherish memories of their loved ones and create a warm environment during what can otherwise be a grim occasion. The desire for joyful farewells that celebrate life’s moments is evident, with flowers serving as a powerful symbol of emotional connection and remembrance.

As LIVENT’s CEO, Rikiou Mikami, states, "Choosing a farewell that reflects one's individuality is becoming more common. Being surrounded by favorite flowers during the farewell provides solace and transforms grief into gratitude. The new trend of flower funerals will enhance the emotional richness for everyone involved."

About LIVENT

Founded in 2002, LIVENT aims to enhance the quality of life for people in a super-aged society by organizing life event-related services, including the concept of flower funerals.

Their approach redefines how society perceives funerals and celebrates life, driving innovation within both the funeral and floral industries.