#Japan #Tokyo #K-fashion #MUSINSA #Popup Store

MUSINSA TOKYO POP-UP STORE 2025

Korean fashion platform, MUSINSA, is all set to make a grand entrance in Tokyo with its biggest popup store yet. From October 3 to October 26, 2025, at MEDIA DEPARTMENT TOKYO in Shibuya, fashion enthusiasts can immerse themselves in the vibrant world of Korean fashion. This initiative not only aims to highlight MUSINSA's unique offerings but also to establish connections through creativity and personal expression.

Initially starting as a sneaker community, MUSINSA has rapidly evolved into Korea's leading fashion hub, paving the way for many renowned designers while constantly integrating fresh trends. At the popup store, visitors can explore an impressive array of over 80 featured brands, which include popular designers from Seoul as well as emerging labels that are currently making waves in the fashion scene.

The event will occupy three floors and an expansive area of approximately 1,147 square meters, making this one of the largest popups since MUSINSA's introduction to the Japanese market in 2021. This setup allows attendees to physically engage with Korean fashion, offering a valuable opportunity for the Japanese youth curious about the latest trends directly from Korea. The store will be categorized into three unique themed floors:

• - 3rd Floor: Escalate Your Style - Focused on updating your personal style.
• - 2nd Floor: Choose Your Style - A space dedicated to discovering your individuality.
• - 1st Floor: Inspiration of MUSINSA - Experience the essence of MUSINSA.

Expect to see a wide range of fashion items and beauty products from various categories including popular brands like AAKAM, Matin Kim, and LOW CLASSIC. Each product in the popup can be purchased at a special discount through a QR code linked to the MUSINSA store. In addition, beauty brands like Odd Type and PLEUVOIR will also showcase their products alongside fashion accessories and unique items by STAND OIL and RAWROW.

To enhance the experience further, MUSINSA has incorporated collaborative initiatives with local Japanese brands, featuring a special edition MUSINSA Magazine created in partnership with Tokyo's Gen Z creative team, COMET. Available to the first 20,000 customers who make purchases, this 80-page magazine delves into the captivating stories behind MUSINSA and K-fashion.

Adding to the excitement, a temporary store for the popular Japanese fresh donut brand, I’m donut?, will be set up within the popup. This marks the debut of exclusive products from the Seoul branch in Japan, making it a first-time occasion for local fans to indulge in these delightful treats.

Special Offers for Visitors

Attendees of the MUSINSA TOKYO POP-UP STORE 2025 will enjoy various perks:

• - Exclusive Discounts: All visitors can scan QR codes throughout the venue for an additional 20% discount on their purchases, along with a 20% cashback in MUSINSA points.
• - Complimentary MUSINSA Magazine: Get a free copy of the magazine limited to 20,000 customers purchasing online.
• - Musinsa’s Lucky Draw: Participants making purchases during the popup can enter a special lottery with prizes from various brands. Everyone stands a chance to win!

Highlighted Content

The popup will feature several noteworthy attractions:

• - Giant T-Shirt Display: A colossal t-shirt at the entrance will welcome guests, creating an exciting photo opportunity.
• - Cosmetic Scoop Event: Participants who add MUSINSA on LINE can scoop their favorite products from a “cosmetic pool” filled with items from 26 popular brands.
• - Travel Campaign: An exciting video campaign by the Korea Tourism Corporation will provide opportunities to win round-trip tickets to Korea!
• - I’m donut? Pop-Up Café: Indulge in exclusive flavors from the renowned donut shop with an eat-in space available.
• - Fitting Systems: Experience trying on unique Korean brands not yet available in Japan! Reservations can be made via LINE.
• - Advance Booking: Book your visit seamlessly through LINE starting September 15, 2025.

Event Details

Title: MUSINSA TOKYO POP-UP STORE 2025
Company: MUSINSA, Inc.
Duration: October 3 - October 26, 2025, operating from 11:00 AM to 9:00 PM
Location: MEDIA DEPARTMENT TOKYO, 19-3 Udagawa-cho, Shibuya, Tokyo
Space: 3 floors, approx. 1,147㎡
Branded Participations: Approximately 80 brands, including AAKAM, LOW CLASSIC, and many more across fashion and beauty sectors.

For more details, you can visit the MUSINSA Global Store or MUSINSA Corporate. Don't miss the chance to dive into the world of K-fashion this October!