Manulife Life's New Cinema Campaign: Real Stories of Assurance and Choice

From September 19 to October 2, 2025, Manulife Life Insurance Company will showcase a fresh cinema advertisement campaign across 97 Aeon Cinema locations in Japan. This initiative focuses on empowering customers to make informed choices in the era of living a hundred years, promoting a balanced lifestyle with financial security and aid in personal development.

The campaign highlights inspiring stories from three real customers who received support from Manulife's advisors, emphasizing the importance of conversation and decision-making in planning their futures. Each narrative demonstrates how seeking assistance can help navigate the complexities of long-term financial planning and personal well-being.

“Living a long life is not just about longevity but about living well,” said Ryan Sherrard, the CEO of Manulife Life Insurance. The company believes in maintaining a balanced approach to health, financial, and mental well-being, empowering individuals to lead fulfilling lives. The company's brand message, “Finding the right choices in life,” reflects its commitment to providing products and services that bolster customers' confidence in their decisions.

A recent survey conducted by Manulife revealed significant insights about Japanese people's perspectives on aging. Many prefer living with dignity and authenticity rather than simply prolonging life. However, concerns about financial stability in retirement remain prevalent, particularly among those who haven't consulted a financial planner.

Interestingly, the survey found that 42% of individuals using a financial planner feel confident about their retirement funds, compared to just 18% of those who haven’t sought professional advice. This data highlights the importance of having a robust financial plan and the peace of mind it can bring.

Customer Stories Highlighted in the Campaign

1. Pursuing Dreams Beyond the Finish Line: Former Athlete's New Journey
Eika Tadarar, a former national canoe representative from Ehime Prefecture, embodied passion and dedication during her sports career. Upon retirement, her primary goal was to enjoy every moment of her life peacefully. To address her concerns about the future, she began studying finance, which led her to find insurance that aligned with her life plan and values. This decision has not only alleviated her anxieties but has also instilled a sense of hope for her future.

2. Protecting Traditions and Family Legacies: A Shinto Priest’s Perspective
Mamoru Kamo, the chief priest of Ikegami Shrine in Hamamatsu, Shizuoka Prefecture, faces unique challenges associated with a profession that doesn’t typically have a retirement age. He experiences uncertainty regarding his family's future, especially the continuation of his legacy. After reviewing various insurance options, he is now better equipped to secure his family's future.

3. Supporting Each Other Through Challenges: A Brotherly Story
Koudai Hamaya runs a business in Hokkaido, while his brother, Naoto, works as a professional golf caddy. Koudai supports Naoto's career while managing his business, creating a narrative of mutual encouragement and collaboration between the brothers. Their bond exemplifies partnership in both life and business.

About the Campaign

The cinema advertisements will run from September 19 to October 2, 2025, in 97 Aeon Cinema locations across 36 prefectures, entertaining audiences while delivering meaningful messages about financial preparedness and personal growth.

For more details about the campaign, check out the campaign link.

Learn More About Manulife Life Insurance

Manulife Life Insurance is a member of the Manulife Financial Corporation, a leading financial services group based in Canada. Our team is dedicated to supporting customers in making well-informed choices for their financial security and personal development. For more information, please visit our official website at Manulife Japan and follow us on LinkedIn.