Sinch Partners with Tier 1 U.S. Carriers to Enhance RCS Engagement for Brands

Sinch Enhances U.S. Market Presence

In a significant step towards revolutionizing customer communication in the United States, Sinch AB has announced its full integration of Rich Communication Services (RCS) for Business with all major Tier 1 mobile carriers. This strategic move positions Sinch to provide brands with a powerful tool for engaging customers effectively, enriching their experiences through verified and conversational interactions.

The RCS Advantage

RCS offers businesses a competitive edge, especially as the holiday shopping season approaches. By using RCS, companies can engage more dynamically with customers, enhancing click-through rates and purchase decisions through more interactive conversations. This capability is crucial during high-demand events such as Black Friday and Cyber Monday when businesses strive for optimal visibility and engagement.

Julia Fraser, EVP of Americas for Sinch, emphasized the significance of this development, stating, "Our proven record of successful RCS campaigns for significant American brands over the years uniquely positions Sinch as a trusted partner for creating next-generation customer engagement experiences."

Unmatched Industry Expertise

Sinch's extensive experience and expertise in navigating complex carrier interactions set it apart in the RCS landscape. With a commitment to ensuring compliance with industry regulations, the company guarantees that businesses can deliver personalized and secure messaging at scale. Numerous leading brands in various sectors are already reaping the benefits of RCS, showcasing its versatility.

Among the notable success stories is a large global delivery service that has utilized RCS capabilities to enhance trust with verified branded notifications. Similarly, a leader in the gig economy has improved driver engagement through targeted messaging, while a prominent financial services provider has enhanced customer trust through RCS interactions. Notably, Enfamil has leveraged this technology to engage parents in a more meaningful and interactive way throughout their parenting journey.

Brian Truss, Director of Consumer Engagement at Mead Johnson Nutrition, remarked on the impact of RCS, stating, "Our ability to use RCS for tailored, rich interactions has significantly improved our communication with parents, making them feel confident and valued."

Rapid Adoption of RCS

In the U.S. market, RCS is witnessing rapid growth, now reaching approximately 75% of handsets among Sinch’s customer base, driven in part by its adoption by key players like Apple. Sinch's continuous success is reflected in its position as a Leader in the 2025 Gartner® Magic Quadrant™ for CPaaS for three years in a row. The company supports more than 900 billion customer interactions annually and is trusted by eight of the top ten technology companies in the U.S.

Insights from Sinch's recent State of Customer Communications report indicate a favorable outlook for RCS, with 87% of enterprise leaders acknowledging familiarity with the service. Furthermore, 76% of consumers expressed a preference for multichannel engagement during peak shopping periods, underscoring the importance of RCS in today's communication landscape.

Conclusion

As we move deeper into the digital age, the capabilities offered by RCS are set to redefine customer engagement. Sinch is at the forefront of this revolution, empowering businesses to connect with their customers like never before. Brands looking to enhance their engagement strategies should consider leveraging RCS to stay ahead in a competitive marketplace. For further information, visit Sinch's official website.