#United States #Hollywood #Hard Rock #Earth Hour #Save the Planet

Hard Rock International Amplifies Environmental Commitment

On March 28, 2026, Hard Rock International proudly participated in Earth Hour, a global initiative created by the World Wildlife Fund, which calls upon individuals, businesses, and iconic landmarks to unite in their commitment to protecting the environment. This year, Hard Rock locations worldwide engaged guests by inviting them to unplug from electrical devices for 60 minutes, allowing them to reflect on the necessity of sustainability. As a part of their ongoing 'Save the Planet' commitment, the organization has made it a tradition to celebrate Earth Hour for the eighth consecutive year.

The observance of Earth Hour naturally transitioned into Earth Month, during which Hard Rock properties extended their environmental efforts with a series of local sustainability programs tailored to diverse ecosystems and communities. With events continuing throughout April, the expansive programming feature over 29 community cleanups, 20 group hikes, 17 acoustic performances, and 15 enriching educational initiatives. The collective impact from these efforts is remarkable, with more than

• - 1,400 pounds of waste being removed
• - 700 pounds of plastic bottle caps collected
• - 450 trees donated
• - 62,000 hours dedicated to environmental initiatives that equate to a continuous playlist reverberating through Hard Rock properties for over eight days.

Notable highlights from various global Hard Rock locations include:

• - Hard Rock Hotel Bali: Guests were welcomed with a Green Ritual at check-in, provided waste-separation education, received eco-bags distributed at local markets, participated in mangrove planting and beach cleanups, and enjoyed visits to cultural gardens near Besakih Temple.
• - Hard Rock Hotel Cancun: Featured activities included a mangrove cleanup, a zero-waste guacamole class, arts workshops targeting sea turtle conservation for children, sunrise yoga sessions, and a neon-themed dinner to celebrate Earth Hour.
• - Hard Rock Hotel Desaru Coast: Hosted an “Insects Keep the Earth Beating” educational session led by an entomologist, alongside crafting seed balls for pollinators, engaging in insect-inspired yoga, and a fundraiser benefiting a local arts organization for those with disabilities.
• - Hard Rock Hotel Pattaya: Guests enjoyed a candlelit acoustic music event, a reused percussion performance, a Sustainable Bites menu, wellness sessions, and an innovative upcycling initiative that transforms damaged inventory into wearable merchandise.
• - Hard Rock Hotel Vallarta: Activities included creating bike-powered smoothies, beach cleanups, upcycled art with repurposed linens, bonfire gatherings, and an unplugged concert under the stars.

Paul Pellizzari, Vice President of Global Social Responsibility at Hard Rock International, emphasized, "Our 'Save The Planet' initiatives reflect our belief that meaningful progress comes from sustained action. By celebrating Earth Hour and extending our efforts throughout Earth Day and Earth Month, we aim to create experiences that engage our guests, team members, and communities in ways that inspire them to care for the planet in lasting ways."

To discover more about Hard Rock's 'Save the Planet' initiatives and their corporate social responsibility efforts, visit Hard Rock's Official Website.

About Hard Rock International

Hard Rock International (HRI) operates in nearly 80 countries with over 300 locations, including hotels, casinos, Rock Shops®, live performance venues, and cafes. Starting with an Eric Clapton guitar, Hard Rock boasts the world's largest and most valuable music memorabilia collection, displaying over 88,000 pieces globally. Their Unity™ loyalty program rewards members for engaging in activities they love at participating properties, while Hard Rock Digital showcases a sports betting and iGaming experience tailored for players worldwide. HRI has earned various awards across travel, hospitality, gaming, entertainment, and food service industries. Currently, the company holds investment-grade ratings from leading agencies such as SP Global Ratings, Moody's Investors Service, and Fitch Ratings. For further details, visit www.hardrock.com or shop.hardrock.com.