Revolutionizing Sales Strategies: How SANU Utilizes Immedio for Effective Lead Management

In today’s evolving business landscape, the use of digital transformation in sales approaches is becoming essential. SANU, a pioneering company in shared vacation home services, recently adopted
Immedio’s effective negotiation automation tool to streamline their sales process, especially during the crucial phase of establishing their inside sales (IS) team. This article delves into how SANU successfully integrated Immedio and the positive results that followed.

The Vision Behind SANU 2nd Home Co-Owners

SANU's unique business model revolves around allowing individuals to own a portion of vacation homes located in nature-rich areas across Japan. Rather than owning an entire property, users can invest in a stake that matches their needs, promoting asset formation while enjoying a second home. This innovative approach caters specifically to urban dwellers yearning for a regular retreat into nature, thereby establishing a new lifestyle.

However, the challenge for SANU was managing their marketing and sales structure, still in its infancy. Before Immedio, the IS team, consisting of only a few members, faced thousands of inquiries monthly, and lacked the tools to efficiently manage these leads.

Identifying the Need for Change

Keigo Iijima, the manager of SANU 2nd Home Co-Owners, noted that when they adopted Immedio, their IS organization was just starting to take shape, making it difficult to increase their negotiation conversion rates successfully. The absence of a structured management system and limited resources for analyzing data were significant hurdles that needed addressing.

Choosing Immedio: A Game Changer

In their quest for a better solution, SANU compared various marketing automation tools and negotiation setup applications, ultimately favoring Immedio due to its user-friendly UI/UX. Iijima highlighted that the intuitive nature of Immedio’s pop-up feature, which allows leads to schedule meetings effortlessly, played a vital role in their decision.

"The simplicity of Immedio's tool, which displays a calendar and requires just a button press for scheduling, significantly influenced our choice," said Iijima.

With the tool in place, SANU could promptly present scheduling options to leads who filled out requests, allowing users to book meetings without redundancy in input.

Results Achieved Post-Implementation

The adoption of Immedio led to an impressive increase of approximately 5% in negotiation conversion rates. The tool also allowed SANU to cater to leads outside of regular business hours and on weekends automatically, resulting in a near elimination of opportunities lost due to delayed responses.

Iijima expressed satisfaction with the outcome, stating, "We now have more time for strategy development and re-engagement with leads because the workload on each IS member has been significantly reduced."

Additionally, SANU began applying Immedio's system to their B2B negotiations, yielding even higher conversion rates than their B2C ventures, demonstrating the versatility and effectiveness of Immedio’s structure.

Looking Ahead: Future Integrations with Immedio

Currently, SANU is seeing leads coming from various channels beyond their website, including social media and LINE. The company is hopeful for future enhancements that would allow Immedio to manage these multiple channels efficiently.

"I would be thrilled if Immedio could consolidate leads coming from various channels like LINE and Instagram, enabling us to manage everything in a unified manner," Iijima stated, reflecting on the exciting potential for product expansion.

As SANU continues to grow, they will benefit from having Immedio by their side, enhancing their sales framework and ushering in new opportunities. The partnership marks a significant leap toward not only improving SANU’s sales processes but also setting a benchmark for how technology can drive innovation in business practices.

For further insights, visit SANU's corporate site here or learn more about Immedio at their website immedio.io.