#Japan #Tokyo #BLÚ ITALY #Cranberry Soda #Tropical Soda

A Refreshing New Addition to the BLÚ ITALY Family

BLÚ ITALY is set to delight soda enthusiasts with the launch of two exciting new flavors: Cranberry Pomegranate Soda and Tropical Soda. These offerings will be available starting December 2025, courtesy of Arcane, the subsidiary of JFLA Holdings, headquartered in Tokyo. With refreshing flavors crafted from high-quality ingredients, these beverages are sure to make waves in the soft drink market.

A Taste of Italy

The Italian soda brand, BLÚ ITALY, originates from a lineage that dates back to ancient Roman times, utilizing mineral-rich spring water sourced from Rimini, located in Italy's northeastern region. This water is known for its unique qualities and has been used in luxury hotels and restaurants throughout Italy. Blended with carbonation and concentrated fruit juices, the sodas embody the essence of Italian refreshment. The name BLÚ ITALY pays homage to the popular mineral water once sold by the Galvanina company, retaining the enduring image associated with its iconic blue bottle.

The New Flavors

Cranberry Pomegranate Soda

This vibrant soda features a rich blend of cranberry and pomegranate flavors that engage the palate with a perfect balance of refreshing tartness and sweetness. Priced at JPY 390 (excluding tax) for a 355ml bottle, it’s perfect for sipping on its own or mixing with sparkling wine or gin for a delightful cocktail experience. Ideal for those looking to elevate their beverage game, this soda is a must-try!

Tropical Soda

Bursting with tropical flavors, this soda combines the exotic notes of passion fruit with the velvety sweetness of mango. Priced at JPY 350 (excluding tax) for a 355ml bottle, it makes for a splendid option to mix with rum or sparkling wine, turning any gathering into a tropical paradise. Whether enjoyed on a sunny beach or during a cozy evening with friends, this soda is designed to create memorable experiences.

Existing Lineup

In addition to the new releases, BLÚ ITALY maintains a desirable lineup of other flavors, ensuring there’s something for everyone:

• - Sicilian Blood Orange Soda: A gentle sweetness paired with refreshing acidity from concentrated blood orange juice. (JPY 350, excluding tax)
• - Sicilian Lemon Soda: This soda features the concentrated juice of Sicilian lemons for a clean and refreshing taste. (JPY 350, excluding tax)
• - Pink Grapefruit Soda: Made from Israeli pink grapefruit, it strikes a fine balance between acidity and sweetness. (JPY 350, excluding tax)

Company Overview

Arcane, known for importing high-quality culinary ingredients, has been a pioneer in sourcing Western food products from Europe since 1980. They offer a vast selection, including gourmet foods, wines, and pastry ingredients, serving chefs, sommeliers, and retailers across Japan. Located in the heart of Tokyo, the company prides itself on maintaining strong relationships with selected producers worldwide.

Arcane Headquarters: 1-5-6 Kakigaracho, Chuo-ku, Tokyo
CEO: Shusaku Higaki
Website: Arcane

Parent Company - JFLA Holdings: Engaged in manufacturing and selling dairy products, alcohol, soy sauce, and other condiments, along with operating franchises and dining establishments.

JFLA Holdings Headquarters: 1-5-6 Kakigaracho, Chuo-ku, Tokyo
CEO: Shusaku Higaki
Website: JFLA Holdings

With the addition of these two new sodas, BLÚ ITALY continues to emphasize quality and authenticity, enhancing their offerings for fans of Italian sodas. Mark your calendars for December 2025 to get your taste of these refreshing beverages!