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Macrium Software Launches New Partner Program on World Backup Day

In a strategic move to bolster its partner ecosystem, Macrium Software, a recognized leader in backup, recovery, and deployment solutions, has unveiled its new Macrium Partner Program (MAPP) on World Backup Day, March 31, 2025. This launch reflects the company's commitment to evolving its partner network, which already includes prominent players like Prianto, Rain Networks, and GHA Technologies.

What is the Macrium Partner Program?

At its essence, MAPP introduces a structured, tiered system aimed at supporting partners throughout their growth journey. The initiative emerged from direct feedback from existing partners, ensuring it meets their needs effectively. By establishing clear paths for collaboration, the program is designed to enhance partners' expertise with Macrium products while promoting sustainable revenue generation.

Benefits of Joining MAPP

The Macrium Partner Program offers a variety of benefits tailored to support partners:

1. Specialized Training: Partners will have direct access to accreditation courses that not only boost technical know-how but also enhance sales skills. The training is tailored to each partner's specific needs.

2. Tailored Marketing Materials: A suite of customizable marketing resources will enable partners to effectively communicate the value of Macrium’s solutions to their customers.

3. Enhanced Support Channels: Direct lines to dedicated account management and prioritized technical support will ensure partners can receive assistance when they need it most.

4. Streamlined Processes: The program introduces straightforward guidelines and workflows, making it easier for partners to engage with Macrium products. Features like Smartreview, a new renewal system, are designed to simplify operations.

What Does It Mean for Partners?

For partners, the launch of the Macrium Partner Program ensures they are well-equipped with the right tools and knowledge to thrive. With essential resources including technical documentation, targeted marketing materials addressing real business challenges, and direct access to Macrium experts, partners are set to excel in servicing their customers.

Simon Noble, VP of Global Channel at Macrium Software, emphasized the company’s philosophy on partnerships: “At Macrium, partnership isn't just a program - it's how we do business. We've built this program to give our partners the tools and support they need to succeed.” This initiative effectively allows partners to concentrate on growing their business without the distraction of trying to understand how to market and support Macrium products.

The anticipated result is not only the empowerment of partners but also increased customer satisfaction and stronger mutual relationships, leading to backup solutions that consistently meet expectations.

To find out more about the Macrium Partner Program, interested parties can reach out at [email protected]

About Macrium Software

Macrium Software specializes in providing comprehensive backup, recovery, and deployment solutions that aim to minimize downtime and foster business resilience. Their products are relied on by organizations in various sectors such as manufacturing, healthcare, and education, ensuring reliable operations even during critical situations.