Cooperate Marketing Welcomes Gary DuVall as CTO to Drive AI and MarTech Initiatives
Cooperate Marketing Appoints Gary DuVall as CTO
Cooperate Marketing, a prominent player in the marketing technology sector, is making headlines with the recent appointment of Gary DuVall as its new Chief Technology Officer (CTO). This strategic move comes as the company seeks to further enhance its capabilities in AI and MarTech innovations.
Growth and Leadership at Cooperate Marketing
Recognized among the fastest-growing private agencies in the U.S. by Inc 5000, Cooperate Marketing is at an exciting juncture in its evolution. CEO Brian Fourman expressed enthusiasm about DuVall joining the executive team, highlighting the depth of experience he brings to the table. With over 25 years in the industry and a history of engaging roles at key firms like Razorfish and Dentsu, DuVall is poised to steer the company's technological advancements.
“Today marks a pivotal moment for Cooperate,” stated Fourman. “Gary’s extensive background in marketing technology positions us for significant growth and innovation. His strategic vision will be instrumental in refining our enterprise platform solutions.”
A Vision for Transformation
DuVall’s appointment is particularly timely, coinciding with Cooperate's ambition to deepen its investments in artificial intelligence (AI), machine learning (ML), and large language models (LLM). As he steps into this role, DuVall is tasked with enhancing Cooperate’s operational framework, product innovation, and partnerships within the marketing landscape.
In his message, DuVall noted, “Cooperate Marketing has uniquely established itself within the co-op marketing sphere. By prioritizing ownership of our technology infrastructure, we offer a powerful and distinctive end-to-end service that stands out in a competitive market.” His commitment to advancing the company's technology capabilities is clear, stating, “I’m honored to be part of Cooperate as their CTO during this critical time.”
Tailored Solutions through Advanced Technology
DuVall's strategy hinges on leveraging AI, ML, and LLM tools to address complex marketing challenges. His expertise will inform the development of bespoke, scalable MarTech platforms aimed at meeting each client’s specific requirements. “Great technology alone doesn’t create value; it’s what you accomplish with it that matters,” emphasized Ryan Parker, Director of Operations Growth. “In Gary, we have a leader who will translate advanced technology into impactful outcomes for our clients and their partner networks.”
About Cooperate Marketing
The mission of Cooperate Marketing is to reshape channel marketing by combining sophisticated technology with exemplary service. Their cutting-edge cloud-based program administration platform is reinforced with dedicated onshore service, enhancing client engagement and partner satisfaction. With a recognition as an Inc 5000 awardee in consecutive years, Cooperate’s commitment to growth stands resolute.
As Cooperate Marketing embarks on this new chapter with Gary DuVall at the helm of technology, industry insiders and clients alike are eager to see the innovations that will unfold.