#Japan #Tokyo #Anchor #Age.3 #Fried Sandwich

Age.3: A Culinary Revolution in Just Two Years

In a remarkable feat for the culinary world, the food brand Age.3, developed by ANCHOR Corporation, has surpassed 500,000 sales of its signature product, the innovative fried sandwich, within just two years of its establishment. Originating from Fukuoka, Japan, this brand has quickly gained popularity not only domestically but also internationally, thanks to its blend of Japanese culture and modern trends.

Achieving the Milestone of 500,000 Sales

Since its first store opening in Ginza in December 2023, Age.3 has expanded rapidly, establishing locations in major urban centers such as Fukuoka, Asakusa, Harajuku, Hong Kong, Shanghai, Sydney, and Manila. By August 2025, the brand accrued impressive sales, reflecting substantial support from various generations, fueled by social media buzz and widespread media coverage.

The New Hotspot for Food Enthusiasts

Since its inception, the Age.3 stores have become a sensation, often generating long queues of eager customers. In Ginza, patrons have been known to line up before opening hours, sometimes waiting up to two hours. This phenomenon isn't isolated to Tokyo; locations in Asakusa, Harajuku, and overseas in Hong Kong, Shanghai, Sydney, and Manila also see crowds forming, as eager travelers and locals alike seek to savor these delicious sweets. The visual of these queues has contributed significantly to the brand’s visibility and popularity on social media platforms.

The Allure of Age.3’s Fried Sandwich

Why have these fried sandwiches captured the hearts of many? They feature a perfect contrast of crispy outers and chewy insides, combined with low-sugar whipped cream, seasonal fruits, savory teriyaki, and unagi ingredients. This combination offers the convenience of a handheld snack along with aesthetically pleasing cross-sections, making it especially appealing to the younger, social-media-savvy generation. Additionally, the flavors are designed to cater to families, ensuring enjoyment for multiple generations.

The Global Expansion of Age.3

With stores opening in dynamic cities such as Shanghai, Sydney, and Manila, Age.3 is attracting attention from tourists and local residents alike, driving its ambitious plans for further international growth. The brand envisions expanding not only in these cities but also targeting Southeast Asia, the Middle East, and the Americas, striving to establish the fried sandwich as a global standard.

Performance Snapshot

• - Milestone Achieved: Over 500,000 sales
• - Duration: December 2023 - August 2025
• - Store Locations: 4 domestic (Ginza, Asakusa, Harajuku, Kama) and 4 international (Hong Kong, Shanghai, Sydney, Manila)

About Age.3

Founded in 2020 in Kama City, Fukuoka, Age.3 originated as Fruits Sand Three, specializing in seasonal fruit desserts. By 2023, it innovated the concept of fried sandwiches, which combines low-sugar whipped cream with uniquely textured bread, leading to the grand opening of its first Tokyo outlet, Age.3 GINZA, in December the same year. With subsequent international locations and an eye on continual global expansion, Age.3 has rapidly become a beloved name in sweets.

Leadership and Vision

Under the culinary direction of Chef Kohei Matsushita, who honed his skills at notable establishments including Hotel Okura in Tokyo and Kyoto, the brand places emphasis on the quality and appearance of its desserts. Matsushita believes in highlighting natural flavors while creating visually appealing and texture-rich products.

Company President Koji Nakajima, who started his entrepreneurial journey with a beauty salon, has expanded into the dining industry, nurturing the success of Age.3 through innovative service and branding strategies aimed at delivering happy experiences.

As Age.3 continues its journey, the brand aims to inspire happiness through its products and services, striving to create memorable experiences for customers, producers, and communities alike.