Summer Makeup Guide
2025-07-23 02:32:20

Summer 2025: Explore the Future of Makeup with Select×Choice's Fixing Mist Analysis

Discover the Future of Makeup with Select×Choice



As summer rapidly approaches, the makeup industry is turning its focus to products that promise to keep makeup intact despite the sweltering heat. Enter Select×Choice, a video comparison service by meu Amor Inc., which has launched a groundbreaking analysis comparing 29 different fixing mists.

Launched on July 23, 2025, these informative videos specifically measure three key aspects: makeup retention, stickiness, and mist diffusion. By employing a unique approach, each video examines these attributes within a concise 15-second format, making it easy for users to locate the best products for their summer needs.

Key Aspects of the Analysis


1. Makeup Retention


The first aspect considered is how well the products maintain the look of makeup, including foundations, blushes, and lipsticks. Users can observe clear and direct comparisons, empowering them to choose products that do the job effectively.

2. Stickiness Testing


The second component is equally intriguing—stickiness measurement through a simple tissue test following the application of the mists. This assessment allows users to determine how each product affects the overall feel of their skin.

3. Mist Diffusion


Lastly, the analysis reveals the diffusion quality of each mist in a slow-motion format. Viewers can appreciate the intricacy of the mist particles and how far they spread, assisting them in visualizing the experience before making a purchase.

Each of these tests is conducted meticulously by Kazuro Yasuda, a former television director who is committed to providing unadulterated and unbiased comparison videos. Yasuda aims to ensure that consumers receive pure data without any editorial bias.

Social Media Buzz


The response has been overwhelmingly positive, with the initial baby soap analysis reaching 250,000 views on social media within two days of its release, showcasing the demand for reliable video evaluations among parents. The comparison page rapidly recorded 1,700 views on its first day as well.

The Select×Choice service stands out due to its user-friendly design:
  • - No Subscription Required: Enjoy free access without any obligation.
  • - Dragging Comparisons: View pairs of products side by side in quick, informative videos.
  • - High-Quality Content: Backed by rigorous in-house testing and overseen by industry experts.
  • - Neutral Review Process: Comparisons are based solely on factual data instead of influencer assessments, providing peace of mind for users.

User Feedback


The focus group primarily comprising parents has expressed favor for the platform. Many users have highlighted the ease of understanding the differences between products and the trustworthy nature of the reviews. Comments frequently include sentiments such as:
  • - “It’s refreshing to see actual performance tests instead of influencer marketing!”
  • - “The real feel of the products is clear!”
  • - “Convenience is unmatched compared to similar review sites.”

Standing Out from Competitors


Select×Choice distinctly separates itself from typical review services by offering comprehensive in-house comparisons with video demonstrations. Utilizing over 15 years of experience in television production, Yasuda's team provides easily digestible and visually captivating insights that strip away subjective biases.

Future Updates


In the upcoming months, Select×Choice plans to expand into new categories, including household hair removal devices and sunscreens for both adults and children. The goal is to continue enhancement and expansion to cater to various consumer needs, striving to cover all bases from cradle to grave.

Vision Behind Select×Choice


Kazuro Yasuda's motivation to start Select×Choice comes from a personal journey. After losing his wife to cancer and going through their battle together, he began researching effective products that truly deliver value and alleviate frustration stemming from wasted time and money. Now, powered by a mission to provide trustworthy comparisons and support healthier living, he’s devoted to offering invaluable information for consumers while relieving product-selection fatigue.

About meu Amor Inc.


meu Amor Inc. is committed to enhancing consumer lifestyles through innovative technology and impactful video content. It aims to revolutionize e-commerce experiences by aligning its service offerings with consumer needs.

Company Overview:
  • - Name: meu Amor Inc.
  • - Headquarters: Minato, Tokyo
  • - CEO: Kazuro Yasuda
  • - Established: October 17, 2023
  • - Service Offered: Video comparison service Select×Choice

For more information, visit their website and witness a transformation in the way we choose beauty products: Select×Choice website

For inquiries, reach out to Kazuro Yasuda through email at [email protected].


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Topics Consumer Products & Retail)

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